Digital Marketing for Tradespeople 
Since our inception in 2010 we have developed a strong portfolio of clients in the trade industry. These customers built the foundations of our business and we’re always on the lookout for local plumbers, electricians, builders, chippys, bricklayers, landscapers or home service providers to work with.
Delivering new business is our forte. Whether you’re just starting out, looking to boost your lead generation or aiming to expand your fleet we’re best placed to help you do that. Combining our local knowledge with our keen eye for detail we can help supercharge your lead generation activities.
We appreciate that every business is different and that’s why we always take a fresh approach to each customer. Below are some of our most popular services delivered to our trade customers.
Featured Case Study
Security Co. Achieve 616% of a Potential 6900% ROI on their Digital Marketing Investment
Even a titan of commercial and domestic security services like RISK (Est. 1976) encounter digital challenges. When lesser-qualified rivals began encroaching on their territory back in 2015 they needed to bring in the Big Guns. We armed them with a powerful digital offensive, and a decade later, we're still keeping them one-step ahead online. This year we recorded a staggering 616% ROI and TOTAL digital supremacy. Discover the strategy behind the ongoing victory.
600%
ACTUAL ROI (YOY)
500+
KEY PAGE 1 RANKINGS
6900%
POTENTIAL ROI (YOY)
OUR SERVICES
SEO for tradespeople focuses on high‑intent keywords like “emergency [trade] ”, “[service] near me”, and seasonal or urgent queries that spike after storms, freezes, or breakdowns. We build out service‑area pages, project galleries, and helpful content that covers pricing expectations, guarantees/warranties, accreditation, and materials or parts, giving cautious homeowners and facilities managers the confidence to enquire.
We also strengthen local authority with consistent citations, trade‑association and supplier backlinks, and press or project features, alongside reviews and photos to build trust. The result is stronger visibility in both organic results and the local map pack when customers search in a hurry.
Search Engine Optimisation (SEO)
Effective SEO for builders starts with keyword research tailored to the services and locations you cover, think “loft conversion [town]”, “house extension builder near me”, or “commercial contractor [region]”. We optimise service pages, project gallery pages, meta data, and your Google Business Profile so you show in both organic results and the local map pack where high-value clients click first. Over time, this drives a steady stream of qualified organic enquiries without constant ad spend.
Beyond on-page work, we build local relevance: structured citations, local backlinks (trade associations, suppliers, local press), and schema so search engines understand your services and service areas. We also track which pages and projects generate leads and adapt content accordingly, turning strong-performing case studies into lead magnets for similar future work.
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Pay-Per-Click (PPC) Advertising
PPC for tradespeople captures both urgent, demand-led searches (after storms, breakdowns, leaks, no-heat calls) and planned services like installations, upgrades, and scheduled maintenance. We run tightly geo‑targeted campaigns with location-specific ad copy, sending traffic to quote/inspection booking pages. Call extensions, call‑only ads, and lead form extensions make it easy for customers to contact you instantly.
Remarketing re‑engages people who viewed your galleries, case studies, or key service pages but didn’t enquire, nudging them back with tailored ads and offers. This lifts conversion rates for higher‑value projects such as full replacements, refits, or multi‑trade jobs.
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Google Local Services Ads (LSA)
LSAs put your business above standard listings with trust elements and per-lead pricing, ideal for emergency queries where customers prefer verified providers. The visibility and trust signals help increase calls and inspection bookings during weather events and peak seasons.
We manage verification, service listings and lead vetting to ensure LSAs drive qualified inspection requests and repair leads rather than irrelevant enquiries.
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Online Reviews & Reputation Management
High-cost trades rely on strong reputations. We implement review solicitation after inspections and finished jobs, monitor review platforms, and help surface testimonials on your site and ads to reduce friction for new customers.
Handling negative reviews professionally and publicly demonstrates credibility and can save potential leads.
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Website Design & Optimisation
We design portfolio-first sites with clear booking pathways, insurance information, and prominent contact options for emergency calls. Galleries and case studies are optimised for fast load and mobile viewing so customers can assess your work quickly.
Conversion tracking and UX testing reveal where visitors hesitate (e.g., long quote forms), and we optimise forms and CTAs to increase booked inspections and paid repairs.
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Our REVIEWS SPEAK FOR THEMSELVES
Then, what started out as a few post-it notes and a questionnaire, was only a few months later...a new company website we are proud of, thanks to Luke N and the website development team. Big Gun Digital really are experts at what they do, so you don't have to be. Along with being friendly, responsive and accommodating, makes them an absolute pleasure to work with.
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Get in touch
It’s great to know you’re ready to take the plunge and reach out. We’ve got plenty of ways to get in touch with us, feel free to pick one that most suits your needs and requirements.
Give us a call, book a strategy chat, request an audit or simply fill out the form and one of experts will get back to you within the same working day.
Social Media Marketing
For tradespeople, visual social content builds trust fast. Before/after photos, short time‑lapse clips, and customer testimonials showcase workmanship and results. We also create seasonal and weather‑preparedness posts (storms, freezes, floods, heatwaves) and run targeted paid campaigns to reach specific postcodes or neighbourhoods affected by recent events.
Social platforms double as a rapid‑response channel, perfect for demonstrating availability, posting live updates, and highlighting emergency callouts. We also share simple insurance‑claim walkthroughs and FAQs, helping customers navigate cover and excess, which increases the volume of insured repair and replacement work you win.