How can digital marketing help sports teams?

Digital marketing helps sports teams increase ticket sales, attract sponsors, engage fans, grow social media following, promote merchandise, and build a loyal community around the club.

What social media works best for sports teams?

Instagram, Facebook, Twitter, and TikTok are essential for sports teams to share match highlights, behind-the-scenes content, player interviews, and real-time updates that engage fans.

How do sports teams increase ticket sales online?

Increase ticket sales through targeted advertising, email campaigns to supporters, social media promotion, early bird offers, family packages, and optimised online booking experiences.

Can digital marketing attract sports sponsors?

Yes, a strong digital presence with engaged following, professional content, and measurable audience demographics makes teams more attractive to potential sponsors seeking brand exposure.

How should sports teams engage fans online?

Engage fans through regular content, match day coverage, player interactions, fan competitions, exclusive behind-the-scenes access, polls, and creating a sense of community and belonging.

Digital Marketing for Sports Teams

OUR SERVICES

In sport, every fan counts. Our digital marketing helps you turn casual supporters into lifelong fans and maximise every opportunity to grow your club

Search Engine Optimisation (SEO)

SEO for sports teams focuses on ensuring you appear in searches for upcoming fixtures, player news, and ticket purchases. We optimise your site structure and content around keywords like buy tickets [team name], [team name] fixtures 2025, and latest news on [team name].

We also ensure that local SEO is strong, so fans searching for community clubs or local leagues can find you easily. Ongoing content creation, such as match reports and player interviews, helps keep your site fresh and relevant for search engines.

GET IN TOUCH

Pay-Per-Click Advertising (PPC)

We design PPC campaigns focused on driving ticket sales and merchandise purchases. Ads target local and wider audiences based on geography, demographics, and interests related to your sport.

Remarketing ensures visitors who didn’t buy tickets the first time are reminded and encouraged to complete their purchase. We track performance closely to optimise your advertising spend.

GET IN TOUCH

Videography & Media Days

Video content is king in sports marketing, capturing the energy and excitement that photos alone can’t convey. We organise and manage media days, from player interviews to behind-the-scenes footage, to create compelling visual stories that engage fans and attract media attention.

Whether it’s highlight reels, training sessions, or fan interaction videos, professionally produced content enhances your social channels, website, and promotional materials. Video also boosts engagement rates, helping grow your fanbase and sponsorship appeal.

GET IN TOUCH

Email Marketing and Automation for Trades

Email Marketing & Automation

Email campaigns keep fans informed about upcoming matches, special events, and exclusive offers. We segment your audience to deliver personalised content, such as season ticket renewal reminders, youth team updates, or fan club news.

Automated flows nurture relationships by sending welcome emails, post-match summaries, and merchandise promotions. This ongoing communication builds loyalty and maximises revenue opportunities.

GET IN TOUCH

Website Design & Optimisation

Your website needs to be a hub for everything fans want, from fixtures and results to ticket purchasing and merchandise shopping. We design user-friendly sites with fast load times and mobile optimisation.

Integration with ticketing platforms, live score updates, and multimedia galleries creates a dynamic experience. Analytics help us continually improve usability and conversion rates.

GET IN TOUCH

Our REVIEWS SPEAK FOR THEMSELVES

5.0

Based on 108 reviews

Pablo D

16:07 23 Dec 25

I've been working with Big Gun for 12 months and they've been a reliable partner to our marketing team. Thank you all for your support this year, especially Tom, LukeF, LukeN and Rebecca. Looking forward to continuing our growth together.

Yashna Abhol

17:10 17 Dec 25

Big Gun Digital and Rebecca are incredibly helpful, responsive, and a pleasure to work with. They’ve supported us across multiple ad hoc projects and consistently delivered brilliant content with impressively quick turnaround times. I wouldn’t hesitate to recommend them.

Ashley Wilson

10:29 28 Nov 25

Over the past 8 years, we've thoroughly enjoyed partnering with Big Gun Digital – the team is consistently responsive, helpful, and always on hand when we need them. Most recently, Luke and everyone involved delivered an outstanding job on our brand-new website, seamlessly managing the whole project from start to finish and keeping everything on track. Since taking over as our account manager, Zoe has been fantastic – proactive, clear in her communication, and incredibly supportive. A huge thank you to the entire team!

Digital Marketing for Sports Teams FAQs

How can digital marketing help sports teams?

Digital marketing helps sports teams increase ticket sales, attract sponsors, engage fans, grow social media following, promote merchandise, and build a loyal community around the club.
What social media works best for sports teams?

Instagram, Facebook, Twitter, and TikTok are essential for sports teams to share match highlights, behind-the-scenes content, player interviews, and real-time updates that engage fans.
How do sports teams increase ticket sales online?

Increase ticket sales through targeted advertising, email campaigns to supporters, social media promotion, early bird offers, family packages, and optimised online booking experiences.
Can digital marketing attract sports sponsors?

Yes, a strong digital presence with engaged following, professional content, and measurable audience demographics makes teams more attractive to potential sponsors seeking brand exposure.
How should sports teams engage fans online?

Engage fans through regular content, match day coverage, player interactions, fan competitions, exclusive behind-the-scenes access, polls, and creating a sense of community and belonging.

Strategy Hours	Up to 8 Hours
SEO
Paid Advertising
Social Media
Email Marketing
BigTime App
Meetings	Quarterly
Reporting	Standard
Turnaround Time	5 Working Days
Expected Impact

Strategy Hours	Up to 15 Hours
SEO
Paid Advertising
Social Media
Email Marketing
BigTime App
Meetings	Bi-Monthly
Reporting	Detailed
Turnaround Time	3 Working Days
Expected Impact

Strategy Hours
SEO
Paid Advertising
Social Media
Email Marketing
BigTime App
Meetings	Monthly
Reporting	Bespoke
Turnaround Time	1 Working Day
Expected Impact