Digital Marketing for Schools, Colleges & Universities 
In the education sector, your ability to attract students, parents, and faculty increasingly depends on your online presence. Whether you’re a primary school building trust with local families, a college showcasing career-ready programmes, or a university competing for international applicants, the first impression often happens online.
Today’s prospective students, and their parents, expect a polished website, engaging content, and an active social media presence. They want to see evidence of strong results, hear from alumni, and get a feel for your community before they ever step on campus. That’s where strategic digital marketing can transform interest into enrolments.
We specialise in creating campaigns that connect with your audience at each stage of their decision-making journey. From search engine optimisation that ensures you appear for key education-related searches, to content strategies that tell your story, to paid advertising that drives targeted enquiries, we help educational institutions stand out in an increasingly competitive marketplace.
Featured Case Study
Security Co. Achieve 616% of a Potential 6900% ROI on their Digital Marketing Investment
Even a titan of commercial and domestic security services like RISK (Est. 1976) encounter digital challenges. When lesser-qualified rivals began encroaching on their territory back in 2015 they needed to bring in the Big Guns. We armed them with a powerful digital offensive, and a decade later, we're still keeping them one-step ahead online. This year we recorded a staggering 616% ROI and TOTAL digital supremacy. Discover the strategy behind the ongoing victory.
600%
ACTUAL ROI (YOY)
500+
KEY PAGE 1 RANKINGS
6900%
POTENTIAL ROI (YOY)
OUR SERVICES
When families or students compare institutions, your online presence can be the deciding factor. Our services are designed to position your school, college, or university as the clear first choice, both locally and globally.
Search Engine Optimisation (SEO)
Our SEO strategies for educational institutions are designed to increase your visibility for high-value search terms such as best primary schools in , top business degree UK, or engineering courses near me. We begin by carrying out in-depth keyword research to understand what your target audience is searching for and how they phrase their queries. We then optimise your site’s structure, on-page content, and technical elements so search engines can better understand and rank your pages.
We also create targeted landing pages for specific programmes, locations, and audience segments, allowing you to capture a wider variety of searches. Local SEO is crucial for schools and colleges, ensuring you appear in the local map pack, while international SEO helps universities tap into overseas student markets. Ongoing link-building and content publishing help maintain and improve your rankings over time.
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PPC Advertising
PPC campaigns allow you to reach high-intent audiences almost instantly. We design and manage campaigns on Google Search, Display, and YouTube to promote specific courses, events, or application deadlines.
By refining targeting based on geography, demographics, and user intent, we ensure your ad budget is spent attracting the right type of applicants. We also run remarketing campaigns to re-engage website visitors who didn’t convert the first time, keeping your institution top of mind until they’re ready to apply.
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Content Marketing
A strong content marketing plan positions your institution as both credible and inspiring. We create content that speaks directly to your audience’s goals and concerns, from blog articles on career outcomes, to student testimonial videos, to virtual open day guides.
By showcasing your facilities, staff expertise, and student achievements, we help your institution stand out as the best choice in a crowded field. This content also fuels your SEO strategy, providing search engines with fresh, relevant material to index.
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Email Marketing & Automation
Email is one of the most effective tools for nurturing relationships with prospective students, current enquirers, and alumni. We design segmented campaigns that speak to each group’s needs, from sending tailored course information to prospective students, to sharing success stories with alumni.
Automated sequences ensure no lead is left behind. For example, after a student downloads a prospectus, they might receive a series of emails introducing them to campus life, explaining the application process, and inviting them to an open day.
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Website Design & Optimisation
Your website is your institution’s digital front door. We design and optimise sites to be visually appealing, easy to navigate, and conversion-focused. This includes clear calls to action, fast load times, and mobile-friendly layouts so families and students can explore your offerings on any device.
We also integrate tools such as enquiry forms, chatbots, and online application portals to make taking the next step effortless. Analytics tracking helps us measure performance and continually improve user experience.
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OUR PRICES & PACKAGES
Whether you need an extension of your marketing department, a lead generation engine, or a kickstart for your growth, we have a package to suit your goals.
PRO: Focuses on the core fundamentals of marketing success.
ULTIMA: Scales your efforts to drive high-volume inbound leads.
OPTIMAL: Designed for maximum impact and total market dominance.
Looking for a specific service? You can find discipline-specific packages on our individual service pages. If you have any questions, call us on 01494 629 007 or message us via LiveChat.
- RETAINER PRICING
Our REVIEWS SPEAK FOR THEMSELVES
The whole process was friendly, professional and most importantly looked great! I would recommend to any friends or family that need a website made to use Big Gun Digital. They also provided me with alternative CRM services which are better value than competitors I have used previously.
Many thanks team at Big Gun!
Ben
Digital Marketing for Education (Schools, Colleges & Universities) FAQs
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How can digital marketing help educational institutions?
Digital marketing helps schools and universities attract prospective students, engage parents, promote open days, showcase achievements, build reputation, and communicate effectively with their community.
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What social media platforms should schools use?
Schools should use Facebook for parent communication, Instagram for showcasing student life and achievements, LinkedIn for alumni and partnerships, and potentially TikTok for engaging younger audiences.
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How do universities attract more students?
Universities attract students through targeted advertising, SEO for course searches, virtual open days, student testimonials, campus life content, and personalised email campaigns for prospective applicants.
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Should schools invest in paid advertising?
Yes, paid advertising is effective for promoting open days, sixth form recruitment, specific courses, and reaching parents and students during key decision-making periods in the academic calendar.
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How can schools improve their online reputation?
Improve reputation through regular positive content, showcasing achievements and student success, responding to reviews professionally, engaging with community, and maintaining an informative, up-to-date website.
LATEST UPDATE FROM THE BULLETIN
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Get in touch
It’s great to know you’re ready to take the plunge and reach out. We’ve got plenty of ways to get in touch with us, feel free to pick one that most suits your needs and requirements.
Give us a call, book a strategy chat, request an audit or simply fill out the form and one of experts will get back to you within the same working day.
Social Media Marketing
Social media is where many students first encounter your institution, making it a vital touchpoint for building trust and excitement. We develop a tailored social media strategy that combines organic posts with paid campaigns to reach both active applicants and those still considering their options.
From sharing campus life photos on Instagram to running targeted Facebook ads aimed at parents in your catchment area, we ensure your social channels tell a consistent and engaging story. We also help manage community engagement, respond to enquiries promptly, and monitor conversations about your institution to protect your reputation.
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