How can digital marketing get me more plumbing jobs?

Digital marketing generates plumbing jobs through local SEO, Google Ads targeting emergency and installation searches, optimised Google Business Profile, customer reviews, and a mobile-friendly website.

What online advertising works best for plumbers?

Google Ads targeting high-intent searches like "emergency plumber near me", "boiler repair", and "bathroom installation" deliver immediate visibility to customers actively seeking plumbing services.

Do plumbers need to be on social media?

Whilst not essential, social media helps plumbers showcase completed work, share maintenance tips, build local reputation, and generate referrals through engaging content and customer interactions.

How do I get more emergency plumbing calls?

Optimise for local emergency searches through Google Business Profile, mobile-friendly website with prominent phone number, Google Ads for emergency terms, and fast-loading pages for urgent searchers.

Should plumbers invest in SEO or paid ads?

Both are valuable. SEO provides long-term visibility and credibility, whilst Google Ads deliver immediate leads. Most successful plumbers use a combination of both strategies.

Digital Marketing for Plumbers

Featured Case Study

RISK MANAGEMENT SECURITY SERVICES

Security Co. Achieve 616% of a Potential 6900% ROI on their Digital Marketing Investment

Even a titan of commercial and domestic security services like RISK (Est. 1976) encounter digital challenges. When lesser-qualified rivals began encroaching on their territory back in 2015 they needed to bring in the Big Guns. We armed them with a powerful digital offensive, and a decade later, we're still keeping them one-step ahead online. This year we recorded a staggering 616% ROI and TOTAL digital supremacy. Discover the strategy behind the ongoing victory.

600%

ACTUAL ROI (YOY)

500+

KEY PAGE 1 RANKINGS

6900%

POTENTIAL ROI (YOY)

OUR SERVICES

Before we get into the details, it’s important to remember that plumbing work is all about timing and trust. Customers want someone nearby, available now, and reliable. Our services are designed to make sure your business shows up first, makes a great first impression, and is easy to contact.

Search Engine Optimisation (SEO)

Local SEO is one of the most effective tools for plumbers. We optimise your website so it ranks for high-intent search terms like emergency plumber near me, boiler repair in the town you work in, or bathroom installation in the county you cover. This includes keyword research, on-page optimisation, and setting up a fully optimised Google Business Profile so you appear in Google’s local map pack.

We also focus on building local backlinks, improving site speed, and creating service area pages so you’re visible in every location you cover. Over time, this builds a steady flow of leads without relying solely on paid ads.

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Pay-Per-Click (PPC) Advertising

PPC campaigns are ideal for targeting urgent jobs or specific services. We create tightly focused campaigns so your ads only appear for the jobs you want, in the areas you serve. This keeps costs low and lead quality high.

We also set up call tracking so you can see exactly which ads are generating revenue. Whether it’s seasonal promotions or year-round lead generation, PPC can fill gaps in your diary fast.

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Google Local Service Ads (LSA) for Trades

Google Local Services Ads (LSA)

LSAs are perfect for plumbers because they put you above standard ads and organic results, complete with your business name, reviews, and “Google Guaranteed” badge. You only pay for leads that come directly through the ad — making it cost-effective and highly measurable.

We handle the entire process for you, from eligibility checks and profile setup to ongoing optimisation and dispute management for bad leads. LSAs are one of the quickest ways to start getting more calls, especially for emergency and same-day work.

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Online Reviews & Reputation Management

For tradespeople, reviews are everything. We help you generate more positive reviews on Google, Facebook, and other key platforms, and make sure they’re showcased on your website and ads.

We also monitor and respond to reviews so you’re always presenting a professional, helpful image, even when the feedback isn’t perfect.

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Website Design & Optimisation

Your website should be a 24/7 sales tool. We design or improve sites so they load fast, look professional, and make it easy for customers to call or request a quote. Mobile optimisation is key, most plumbing searches happen on a phone, often in an emergency.

We also integrate online booking forms and click-to-call features so you never miss a lead.

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Our REVIEWS SPEAK FOR THEMSELVES

5.0

Based on 108 reviews

Pablo D

16:07 23 Dec 25

I've been working with Big Gun for 12 months and they've been a reliable partner to our marketing team. Thank you all for your support this year, especially Tom, LukeF, LukeN and Rebecca. Looking forward to continuing our growth together.

Yashna Abhol

17:10 17 Dec 25

Big Gun Digital and Rebecca are incredibly helpful, responsive, and a pleasure to work with. They’ve supported us across multiple ad hoc projects and consistently delivered brilliant content with impressively quick turnaround times. I wouldn’t hesitate to recommend them.

Ashley Wilson

10:29 28 Nov 25

Over the past 8 years, we've thoroughly enjoyed partnering with Big Gun Digital – the team is consistently responsive, helpful, and always on hand when we need them. Most recently, Luke and everyone involved delivered an outstanding job on our brand-new website, seamlessly managing the whole project from start to finish and keeping everything on track. Since taking over as our account manager, Zoe has been fantastic – proactive, clear in her communication, and incredibly supportive. A huge thank you to the entire team!

Digital Marketing for Plumbers FAQs

How can digital marketing get me more plumbing jobs?

Digital marketing generates plumbing jobs through local SEO, Google Ads targeting emergency and installation searches, optimised Google Business Profile, customer reviews, and a mobile-friendly website.
What online advertising works best for plumbers?

Google Ads targeting high-intent searches like "emergency plumber near me", "boiler repair", and "bathroom installation" deliver immediate visibility to customers actively seeking plumbing services.
Do plumbers need to be on social media?

Whilst not essential, social media helps plumbers showcase completed work, share maintenance tips, build local reputation, and generate referrals through engaging content and customer interactions.
How do I get more emergency plumbing calls?

Optimise for local emergency searches through Google Business Profile, mobile-friendly website with prominent phone number, Google Ads for emergency terms, and fast-loading pages for urgent searchers.
Should plumbers invest in SEO or paid ads?

Both are valuable. SEO provides long-term visibility and credibility, whilst Google Ads deliver immediate leads. Most successful plumbers use a combination of both strategies.

Strategy Hours	Up to 8 Hours
SEO
Paid Advertising
Social Media
Email Marketing
BigTime App
Meetings	Quarterly
Reporting	Standard
Turnaround Time	5 Working Days
Expected Impact

Strategy Hours	Up to 15 Hours
SEO
Paid Advertising
Social Media
Email Marketing
BigTime App
Meetings	Bi-Monthly
Reporting	Detailed
Turnaround Time	3 Working Days
Expected Impact

Strategy Hours
SEO
Paid Advertising
Social Media
Email Marketing
BigTime App
Meetings	Monthly
Reporting	Bespoke
Turnaround Time	1 Working Day
Expected Impact