How can digital marketing grow my health and wellbeing business?

Digital marketing attracts new clients through SEO, content marketing demonstrating expertise, social media building community, targeted advertising, and online booking integration for convenience.

What content works for health and wellbeing marketing?

Educational content including wellness tips, treatment explanations, success stories, expert advice, video demonstrations, and blog posts addressing common health concerns builds trust and authority.

Should health practitioners use social media?

Yes, social media is excellent for sharing wellness tips, client testimonials, educational content, and building a community around your practice whilst maintaining professional boundaries.

How do I attract more private health clients?

Attract private clients through local SEO, Google Ads targeting specific treatments, professional website with online booking, patient testimonials, and content marketing demonstrating your expertise.

What are the advertising regulations for health services?

Health and wellbeing advertising must comply with ASA guidelines, avoid misleading claims, respect patient confidentiality, and follow professional body regulations regarding testimonials and treatment claims.

Digital Marketing for Health & Wellbeing

Featured Case Study

IMPERIAL AESTHETICS

TOP HARLEY STREET DR SCALES LOCAL CLINIC WITH BRAND EXPOSURE

When Dr Daniel joined us, he was seeking expert support to enhance his clinic’s digital presence. His main goals were to grow his social media following and generate more enquiries through Google Ads. Given the increasingly competitive landscape of the aesthetics industry, especially in proximity to London, we knew a tailored, strategic approach would be essential to stand out and succeed.

600%

NEW INSTAGRAM FOLLOWERS

200%

IMPRESSIONS VIA META

35%

IN ENQUIRIES VIA GOOGLE ADS

OUR SERVICES

In health and wellbeing, every connection counts. Our marketing strategies help you foster trust, showcase your expertise, and grow your client base with care and confidence.

Search Engine Optimisation (SEO)

SEO is crucial for making sure your services appear when people search for solutions related to mental health, fitness, nutrition, or therapy. We conduct detailed keyword research to identify terms like best wellness coach near me or online cognitive behavioural therapy.

We optimise your website’s content, meta tags, and local SEO signals to improve your visibility. Educational blog posts, FAQs, and client testimonials not only enhance search rankings but also build authority and trustworthiness in your field.

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PPC Advertising

PPC campaigns help you reach clients who are actively seeking health and wellbeing services. We create ads targeting specific demographics, interests, and behaviours to attract the right audience at the right moment.

By focusing on high-intent keywords and refining ad copy to reflect your unique offerings, we maximise bookings and enquiries. Remarketing ads keep your services top of mind for visitors who didn’t convert immediately.

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Content Marketing

Content is key to educating and inspiring potential clients. We create well-researched articles, videos, guides, and infographics that address common health concerns, wellness trends, and tips for a balanced lifestyle.

This content not only improves SEO but also establishes your brand as a trusted resource, encouraging visitors to book consultations or join programmes. Storytelling through client testimonials and expert interviews also humanises your services.

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Email Marketing and Automation for Trades

Email Marketing & Automation

Email allows for ongoing, personalised communication that builds client loyalty. We develop newsletters, appointment reminders, and nurture sequences that deliver relevant information and special offers.

Segmented campaigns ensure that new clients receive welcoming messages, while long-term clients get tailored content to encourage repeat bookings and referrals. Automation increases efficiency while keeping your brand top of mind.

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Website Design & Optimisation

A professional, calming website is essential in the health and wellbeing sector. We design sites that are easy to navigate, mobile-friendly, and built to convert visitors into clients.

Features include online booking integration, clear service descriptions, practitioner profiles, and privacy assurances. Fast load times and accessibility compliance enhance user experience and trust.

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Our REVIEWS SPEAK FOR THEMSELVES

5.0

Based on 108 reviews

Pablo D

16:07 23 Dec 25

I've been working with Big Gun for 12 months and they've been a reliable partner to our marketing team. Thank you all for your support this year, especially Tom, LukeF, LukeN and Rebecca. Looking forward to continuing our growth together.

Yashna Abhol

17:10 17 Dec 25

Big Gun Digital and Rebecca are incredibly helpful, responsive, and a pleasure to work with. They’ve supported us across multiple ad hoc projects and consistently delivered brilliant content with impressively quick turnaround times. I wouldn’t hesitate to recommend them.

Ashley Wilson

10:29 28 Nov 25

Over the past 8 years, we've thoroughly enjoyed partnering with Big Gun Digital – the team is consistently responsive, helpful, and always on hand when we need them. Most recently, Luke and everyone involved delivered an outstanding job on our brand-new website, seamlessly managing the whole project from start to finish and keeping everything on track. Since taking over as our account manager, Zoe has been fantastic – proactive, clear in her communication, and incredibly supportive. A huge thank you to the entire team!

Digital Marketing for Health & Wellbeing FAQs

How can digital marketing grow my health and wellbeing business?

Digital marketing attracts new clients through SEO, content marketing demonstrating expertise, social media building community, targeted advertising, and online booking integration for convenience.
What content works for health and wellbeing marketing?

Educational content including wellness tips, treatment explanations, success stories, expert advice, video demonstrations, and blog posts addressing common health concerns builds trust and authority.
Should health practitioners use social media?

Yes, social media is excellent for sharing wellness tips, client testimonials, educational content, and building a community around your practice whilst maintaining professional boundaries.
How do I attract more private health clients?

Attract private clients through local SEO, Google Ads targeting specific treatments, professional website with online booking, patient testimonials, and content marketing demonstrating your expertise.
What are the advertising regulations for health services?

Health and wellbeing advertising must comply with ASA guidelines, avoid misleading claims, respect patient confidentiality, and follow professional body regulations regarding testimonials and treatment claims.

Strategy Hours	Up to 8 Hours
SEO
Paid Advertising
Social Media
Email Marketing
BigTime App
Meetings	Quarterly
Reporting	Standard
Turnaround Time	5 Working Days
Expected Impact

Strategy Hours	Up to 15 Hours
SEO
Paid Advertising
Social Media
Email Marketing
BigTime App
Meetings	Bi-Monthly
Reporting	Detailed
Turnaround Time	3 Working Days
Expected Impact

Strategy Hours
SEO
Paid Advertising
Social Media
Email Marketing
BigTime App
Meetings	Monthly
Reporting	Bespoke
Turnaround Time	1 Working Day
Expected Impact