Digital Marketing for Health & Wellbeing 
The health and wellbeing sector thrives on trust, credibility, and connection. Whether you offer wellness coaching, mental health services, fitness classes, or holistic therapies, your digital presence needs to reflect the professionalism and compassion that define your brand.
Clients seeking health and wellbeing solutions often start their journey online, researching options and reading reviews before committing. Your marketing strategy must educate, engage, and reassure potential clients while guiding them toward booking a session or signing up for a programme.
With increasing competition and evolving consumer habits, a tailored digital marketing approach helps you stand out, build a loyal community, and grow sustainably. We combine data-driven techniques with empathetic messaging to reach the people who need your services most.
Featured Case Study
TOP HARLEY STREET DR SCALES LOCAL CLINIC WITH BRAND EXPOSURE
When Dr Daniel joined us, he was seeking expert support to enhance his clinic’s digital presence. His main goals were to grow his social media following and generate more enquiries through Google Ads. Given the increasingly competitive landscape of the aesthetics industry, especially in proximity to London, we knew a tailored, strategic approach would be essential to stand out and succeed.
600%
NEW INSTAGRAM FOLLOWERS
200%
IMPRESSIONS VIA META
35%
IN ENQUIRIES VIA GOOGLE ADS
OUR SERVICES
In health and wellbeing, every connection counts. Our marketing strategies help you foster trust, showcase your expertise, and grow your client base with care and confidence.
Search Engine Optimisation (SEO)
SEO is crucial for making sure your services appear when people search for solutions related to mental health, fitness, nutrition, or therapy. We conduct detailed keyword research to identify terms like best wellness coach near me or online cognitive behavioural therapy.
We optimise your website’s content, meta tags, and local SEO signals to improve your visibility. Educational blog posts, FAQs, and client testimonials not only enhance search rankings but also build authority and trustworthiness in your field.
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PPC Advertising
PPC campaigns help you reach clients who are actively seeking health and wellbeing services. We create ads targeting specific demographics, interests, and behaviours to attract the right audience at the right moment.
By focusing on high-intent keywords and refining ad copy to reflect your unique offerings, we maximise bookings and enquiries. Remarketing ads keep your services top of mind for visitors who didn’t convert immediately.
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Content Marketing
Content is key to educating and inspiring potential clients. We create well-researched articles, videos, guides, and infographics that address common health concerns, wellness trends, and tips for a balanced lifestyle.
This content not only improves SEO but also establishes your brand as a trusted resource, encouraging visitors to book consultations or join programmes. Storytelling through client testimonials and expert interviews also humanises your services.
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Email Marketing & Automation
Email allows for ongoing, personalised communication that builds client loyalty. We develop newsletters, appointment reminders, and nurture sequences that deliver relevant information and special offers.
Segmented campaigns ensure that new clients receive welcoming messages, while long-term clients get tailored content to encourage repeat bookings and referrals. Automation increases efficiency while keeping your brand top of mind.
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Website Design & Optimisation
A professional, calming website is essential in the health and wellbeing sector. We design sites that are easy to navigate, mobile-friendly, and built to convert visitors into clients.
Features include online booking integration, clear service descriptions, practitioner profiles, and privacy assurances. Fast load times and accessibility compliance enhance user experience and trust.
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OUR PRICES & PACKAGES
Whether you need an extension of your marketing department, a lead generation engine, or a kickstart for your growth, we have a package to suit your goals.
PRO: Focuses on the core fundamentals of marketing success.
ULTIMA: Scales your efforts to drive high-volume inbound leads.
OPTIMAL: Designed for maximum impact and total market dominance.
Looking for a specific service? You can find discipline-specific packages on our individual service pages. If you have any questions, call us on 01494 629 007 or message us via LiveChat.
- RETAINER PRICING
Our REVIEWS SPEAK FOR THEMSELVES
The whole process was friendly, professional and most importantly looked great! I would recommend to any friends or family that need a website made to use Big Gun Digital. They also provided me with alternative CRM services which are better value than competitors I have used previously.
Many thanks team at Big Gun!
Ben
Digital Marketing for Health & Wellbeing FAQs
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How can digital marketing grow my health and wellbeing business?
Digital marketing attracts new clients through SEO, content marketing demonstrating expertise, social media building community, targeted advertising, and online booking integration for convenience.
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What content works for health and wellbeing marketing?
Educational content including wellness tips, treatment explanations, success stories, expert advice, video demonstrations, and blog posts addressing common health concerns builds trust and authority.
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Should health practitioners use social media?
Yes, social media is excellent for sharing wellness tips, client testimonials, educational content, and building a community around your practice whilst maintaining professional boundaries.
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How do I attract more private health clients?
Attract private clients through local SEO, Google Ads targeting specific treatments, professional website with online booking, patient testimonials, and content marketing demonstrating your expertise.
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What are the advertising regulations for health services?
Health and wellbeing advertising must comply with ASA guidelines, avoid misleading claims, respect patient confidentiality, and follow professional body regulations regarding testimonials and treatment claims.
LATEST UPDATE FROM THE BULLETIN
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Get in touch
It’s great to know you’re ready to take the plunge and reach out. We’ve got plenty of ways to get in touch with us, feel free to pick one that most suits your needs and requirements.
Give us a call, book a strategy chat, request an audit or simply fill out the form and one of experts will get back to you within the same working day.
Social Media Marketing
Social platforms offer a space to build a genuine community and share valuable content. We craft campaigns that include motivational posts, live Q&As, client success stories, and wellness tips to engage followers and grow your audience.
Paid social campaigns target those interested in health and wellbeing in your local area or niche, driving traffic to your site or booking page. We also manage engagement and respond to enquiries to nurture relationships.
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