How can digital marketing help my heating business?

Digital marketing helps heating engineers generate boiler installation and repair leads through local SEO, targeted Google Ads, seasonal campaigns, customer reviews, and a professional website.

What keywords should heating engineers target?

Target high-intent keywords like "boiler installation", "emergency heating repair", "Gas Safe engineer", "boiler service", and location-specific terms to capture customers actively seeking services.

When should heating companies advertise most?

Increase advertising during autumn and winter when demand peaks, whilst maintaining year-round presence for installations, servicing, and building brand awareness for the busy season.

How important are Gas Safe credentials online?

Displaying Gas Safe registration prominently on your website and marketing materials builds essential trust and credibility, as customers specifically search for qualified, certified engineers.

Can digital marketing help with boiler installation leads?

Yes, targeted campaigns for boiler installations, combined with informative content about efficiency, costs, and financing options, attract homeowners planning upgrades and replacements.

Digital Marketing for Gas & Heating Engineers

Featured Case Study

RISK MANAGEMENT SECURITY SERVICES

Security Co. Achieve 616% of a Potential 6900% ROI on their Digital Marketing Investment

Even a titan of commercial and domestic security services like RISK (Est. 1976) encounter digital challenges. When lesser-qualified rivals began encroaching on their territory back in 2015 they needed to bring in the Big Guns. We armed them with a powerful digital offensive, and a decade later, we're still keeping them one-step ahead online. This year we recorded a staggering 616% ROI and TOTAL digital supremacy. Discover the strategy behind the ongoing victory.

600%

ACTUAL ROI (YOY)

500+

KEY PAGE 1 RANKINGS

6900%

POTENTIAL ROI (YOY)

OUR SERVICES

Boiler breakdowns and gas issues can’t wait — your business needs to be visible, verifiable, and easy to contact the moment someone searches.

Search Engine Optimisation (SEO)

Local SEO for gas and heating engineers targets searches like “emergency boiler repair ”, “Boiler installation near me”, and seasonal queries tied to colder months. We optimise service pages, FAQ content on safety and maintenance, and your Google Business Profile so customers find you first in local searches and the map pack.

We also create content targeted at common concerns, energy efficiency, boiler types, and compliance, which helps capture educational searches that convert later into installations or service contracts.

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Pay-Per-Click (PPC) Advertising

PPC is especially valuable during seasonal peaks (pre-winter installs, cold snaps) and for promoting fixed-price servicing plans. We create targeted campaigns for emergency repairs (with call-focused ads) and planned installs (landing pages with clear pricing and benefit messaging).

We use geo-targeting and day-parting to ensure ads run when your team can respond, and implement call-tracking to measure which campaigns return profitable service bookings.

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Google Local Service Ads (LSA) for Trades

Google Local Services Ads (LSA)

LSAs work well for heating engineers because they surface trust signals (reviews, business hours, verified status) right in local search results and operate on a pay-per-lead model. This is especially powerful for emergency call-outs where customers trust the visible badges and call quickly.

We take care of verification (including any registration checks required), campaign setup, and ongoing lead-quality management so your LSA budget delivers genuine service bookings and installations rather than irrelevant leads.

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Email Marketing and Automation for Trades

Online Reviews & Reputation Management

Reputation is everything when safety is involved. We implement workflows to solicit reviews after each job, ensure reviews appear on Google and trade directories, and showcase them in ad creatives and service pages to increase conversions.

We also monitor for negative feedback and provide professional response templates to preserve trust and demonstrate accountability.

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Website Design & Optimisation

Your website should highlight credentials (Gas Safe, certifications), show clear service options and make booking straightforward. We design conversion-optimised pages with clear CTAs, service bundles, and emergency contact options.

Analytics and UX testing help identify drop-offs in the booking flow, allowing us to improve form completion rates and click-to-call conversions, ultimately turning more site visitors into paid jobs.

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Our REVIEWS SPEAK FOR THEMSELVES

5.0

Based on 108 reviews

Pablo D

16:07 23 Dec 25

I've been working with Big Gun for 12 months and they've been a reliable partner to our marketing team. Thank you all for your support this year, especially Tom, LukeF, LukeN and Rebecca. Looking forward to continuing our growth together.

Yashna Abhol

17:10 17 Dec 25

Big Gun Digital and Rebecca are incredibly helpful, responsive, and a pleasure to work with. They’ve supported us across multiple ad hoc projects and consistently delivered brilliant content with impressively quick turnaround times. I wouldn’t hesitate to recommend them.

Ashley Wilson

10:29 28 Nov 25

Over the past 8 years, we've thoroughly enjoyed partnering with Big Gun Digital – the team is consistently responsive, helpful, and always on hand when we need them. Most recently, Luke and everyone involved delivered an outstanding job on our brand-new website, seamlessly managing the whole project from start to finish and keeping everything on track. Since taking over as our account manager, Zoe has been fantastic – proactive, clear in her communication, and incredibly supportive. A huge thank you to the entire team!

Digital Marketing for Gas & Heating Engineers FAQs

How can digital marketing help my heating business?

Digital marketing helps heating engineers generate boiler installation and repair leads through local SEO, targeted Google Ads, seasonal campaigns, customer reviews, and a professional website.
What keywords should heating engineers target?

Target high-intent keywords like "boiler installation", "emergency heating repair", "Gas Safe engineer", "boiler service", and location-specific terms to capture customers actively seeking services.
When should heating companies advertise most?

Increase advertising during autumn and winter when demand peaks, whilst maintaining year-round presence for installations, servicing, and building brand awareness for the busy season.
How important are Gas Safe credentials online?

Displaying Gas Safe registration prominently on your website and marketing materials builds essential trust and credibility, as customers specifically search for qualified, certified engineers.
Can digital marketing help with boiler installation leads?

Yes, targeted campaigns for boiler installations, combined with informative content about efficiency, costs, and financing options, attract homeowners planning upgrades and replacements.

Strategy Hours	Up to 8 Hours
SEO
Paid Advertising
Social Media
Email Marketing
BigTime App
Meetings	Quarterly
Reporting	Standard
Turnaround Time	5 Working Days
Expected Impact

Strategy Hours	Up to 15 Hours
SEO
Paid Advertising
Social Media
Email Marketing
BigTime App
Meetings	Bi-Monthly
Reporting	Detailed
Turnaround Time	3 Working Days
Expected Impact

Strategy Hours
SEO
Paid Advertising
Social Media
Email Marketing
BigTime App
Meetings	Monthly
Reporting	Bespoke
Turnaround Time	1 Working Day
Expected Impact