Featured Case Study

Security Co. Achieve 616% of a Potential 6900% ROI on their Digital Marketing Investment

Even a titan of commercial and domestic security services like RISK (Est. 1976) encounter digital challenges. When lesser-qualified rivals began encroaching on their territory back in 2015 they needed to bring in the Big Guns. We armed them with a powerful digital offensive, and a decade later, we're still keeping them one-step ahead online. This year we recorded a staggering 616% ROI and TOTAL digital supremacy. Discover the strategy behind the ongoing victory.

600%

ACTUAL ROI (YOY)

500+

KEY PAGE 1 RANKINGS

6900%

POTENTIAL ROI (YOY)

OUR SERVICES

Electrical work is often urgent and safety-critical — you need to be the obvious, trusted choice when someone’s lights go out or a business needs a compliant installation.

Search Engine Optimisation (SEO)

Local SEO for electricians targets intent-heavy keywords like “emergency electrician near me”, “commercial electrician [city]”, and specific services such as “consumer unit replacement”. We optimise service pages, FAQ sections, and create location-specific landing pages so you appear in both organic and map pack results when customers search in an emergency or plan a job.

Technical SEO matters too: site speed, schema for services, and secure hosting all improve user trust and rankings. We also help create safety-focused content (how-to safety guides, compliance checklists) that builds authority with both homeowners and commercial decision-makers.

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Pay-Per-Click (PPC) Advertising

Paid search captures urgent demand and planned commercial projects. We build campaigns that prioritise call extensions and location targeting, ensuring your ads appear for time-sensitive searches. For commercial work, we target job titles and industries on platforms like LinkedIn and search retargeting to reach facility managers and procurement leads.

Conversion tracking via call recording and form tracking shows which keywords and ads deliver profitable leads so you can scale what works and cut what doesn’t.

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Google Local Service Ads (LSA) for Trades

Google Local Services Ads (LSA)

LSAs put you at the top of local searches with trust-centric details and a pay-per-lead model — ideal for emergency call-outs. The visible trust elements (reviews, business hours, guaranteed badge where applicable) increase click-through and calls from nervous customers seeking fast help.

We manage LSA setup, verification, and ongoing optimisation of service categories and coverage area so you attract relevant, high-quality leads. We also handle lead vetting and dispute processes for irrelevant leads to protect your budget.

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Online Reviews & Reputation Management

Online reviews are essential for emergency trades. We implement post-job review prompts and provide templates for staff to collect feedback, ensuring consistent review growth across Google and industry directories. Displaying these reviews prominently on your website and ads increases confidence from new callers.

We also set up alerting and response playbooks so negative feedback is handled quickly and professionally, which reduces churn and preserves your reputation.

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Website Design & Optimisation

A fast, mobile-first website is non-negotiable for electricians. We design pages that prioritise immediate contact — click-to-call, emergency banners, and simple booking forms. Service pages are designed to answer urgent questions fast and to highlight certifications and insurance.

We use analytics to monitor bounce rates on emergency pages and test variants (different CTAs, layouts) to improve conversion — small UX wins often convert into significantly more same-day calls.

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Our REVIEWS SPEAK FOR THEMSELVES

5.0

Based on 108 reviews

Pablo D

16:07 23 Dec 25

I've been working with Big Gun for 12 months and they've been a reliable partner to our marketing team. Thank you all for your support this year, especially Tom, LukeF, LukeN and Rebecca. Looking forward to continuing our growth together.

Yashna Abhol

17:10 17 Dec 25

Big Gun Digital and Rebecca are incredibly helpful, responsive, and a pleasure to work with. They’ve supported us across multiple ad hoc projects and consistently delivered brilliant content with impressively quick turnaround times. I wouldn’t hesitate to recommend them.

Ashley Wilson

10:29 28 Nov 25

Over the past 8 years, we've thoroughly enjoyed partnering with Big Gun Digital – the team is consistently responsive, helpful, and always on hand when we need them. Most recently, Luke and everyone involved delivered an outstanding job on our brand-new website, seamlessly managing the whole project from start to finish and keeping everything on track. Since taking over as our account manager, Zoe has been fantastic – proactive, clear in her communication, and incredibly supportive. A huge thank you to the entire team!

Strategy Hours	Up to 8 Hours
SEO
Paid Advertising
Social Media
Email Marketing
BigTime App
Meetings	Quarterly
Reporting	Standard
Turnaround Time	5 Working Days
Expected Impact

Strategy Hours	Up to 15 Hours
SEO
Paid Advertising
Social Media
Email Marketing
BigTime App
Meetings	Bi-Monthly
Reporting	Detailed
Turnaround Time	3 Working Days
Expected Impact

Strategy Hours
SEO
Paid Advertising
Social Media
Email Marketing
BigTime App
Meetings	Monthly
Reporting	Bespoke
Turnaround Time	1 Working Day
Expected Impact