Digital Marketing for eCommerce Brands 
In the fast-moving world of eCommerce, visibility and trust are everything. With thousands of competitors only a click away, it’s not enough to have a great product, you need to be the brand customers find first, trust instantly, and remember when they’re ready to buy again. That means optimising every stage of the online shopping journey: discovery, consideration, purchase, and retention.
Whether you run a small boutique store, a large multi-category site, or a fast-growing subscription service, strategic digital marketing ensures your products get in front of the right customers at the right time. From SEO that brings in long-term, organic traffic, to PPC campaigns that generate immediate sales, to CRO that maximises every visitor’s potential, we build strategies focused on sustainable growth.
We understand the eCommerce landscape inside out, from the algorithms behind search rankings to the psychology that drives conversions. Our campaigns are data-driven, customer-focused, and designed to create a seamless, profitable buying experience.
Featured Case Study
Security Co. Achieve 616% of a Potential 6900% ROI on their Digital Marketing Investment
Even a titan of commercial and domestic security services like RISK (Est. 1976) encounter digital challenges. When lesser-qualified rivals began encroaching on their territory back in 2015 they needed to bring in the Big Guns. We armed them with a powerful digital offensive, and a decade later, we're still keeping them one-step ahead online. This year we recorded a staggering 616% ROI and TOTAL digital supremacy. Discover the strategy behind the ongoing victory.
600%
ACTUAL ROI (YOY)
500+
KEY PAGE 1 RANKINGS
6900%
POTENTIAL ROI (YOY)
OUR SERVICES
In eCommerce, customers can disappear with a single click. Our services make sure they discover you, trust you, and check out before they look anywhere else.
Search Engine Optimisation (SEO)
For eCommerce brands, SEO is the foundation of long-term growth. We optimise your product and category pages for high-intent keywords such as buy handmade leather bag UK or best running shoes for women. This includes keyword research, rewriting product descriptions to be both persuasive and SEO-friendly, and adding structured data so your listings appear with reviews, prices, and availability in search results.
We also address technical SEO factors that impact performance, such as site speed, crawlability, and mobile responsiveness. By creating content hubs, like buying guides, comparison posts, and trend reports, we position your brand as both a trusted resource and a top search result.
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Pay-Per-Click Advertising (PPC)
PPC gives your products instant visibility in competitive markets. We manage campaigns across Google Shopping, Search, Display, and remarketing networks to bring in qualified traffic with a strong purchase intent. Our ad copy is optimised to highlight your product’s unique selling points, while advanced targeting ensures your ads are seen by the right audience segments.
We closely track return on ad spend (ROAS) to make sure every pound is working for you. Remarketing campaigns follow up with potential customers who visited your store but didn’t complete their purchase, bringing them back to buy.
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Content Marketing
Great content builds trust and creates desire for your products. We produce lifestyle imagery, product demonstration videos, and blog content that educates your audience while improving your SEO performance.
For example, if you sell home fitness equipment, we might create a series of workout guides, customer transformation stories, and expert tips, all featuring your products. This approach positions you as an authority in your niche while driving organic traffic and increasing conversions.
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Email Marketing & Automation
Email remains one of the most profitable eCommerce channels. We create segmented campaigns and automated flows that engage customers at key moments: welcoming new subscribers, recovering abandoned carts, upselling complementary products, and reactivating dormant customers.
We use behavioural data to deliver personalised recommendations and exclusive offers, ensuring every email is relevant and valuable. Over time, this builds loyalty and increases lifetime customer value.
Conversion Rate Optimisation (CRO)
CRO focuses on getting more sales from the traffic you already have. We analyse customer behaviour using heatmaps, session recordings, and funnel tracking to identify friction points in your buying process.
Then, we run A/B tests to optimise elements such as product page layouts, checkout steps, and call-to-action buttons. Even small percentage improvements in conversion rate can translate to significant revenue gains over time.
OUR PRICES & PACKAGES
Whether you need an extension of your marketing department, a lead generation engine, or a kickstart for your growth, we have a package to suit your goals.
PRO: Focuses on the core fundamentals of marketing success.
ULTIMA: Scales your efforts to drive high-volume inbound leads.
OPTIMAL: Designed for maximum impact and total market dominance.
Looking for a specific service? You can find discipline-specific packages on our individual service pages. If you have any questions, call us on 01494 629 007 or message us via LiveChat.
- RETAINER PRICING
Our REVIEWS SPEAK FOR THEMSELVES
The whole process was friendly, professional and most importantly looked great! I would recommend to any friends or family that need a website made to use Big Gun Digital. They also provided me with alternative CRM services which are better value than competitors I have used previously.
Many thanks team at Big Gun!
Ben
Digital Marketing for eCommerce Brands FAQs
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What digital marketing strategies work best for ecommerce?
Effective ecommerce strategies include SEO for product pages, Google Shopping campaigns, social media advertising, email marketing, influencer partnerships, and conversion rate optimisation.
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How can I increase online sales?
Increase sales through targeted paid advertising, SEO to capture search traffic, abandoned cart email campaigns, product recommendations, social proof, and optimising your checkout process.
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Should ecommerce brands use Google Shopping ads?
Absolutely. Google Shopping ads showcase your products with images and prices directly in search results, capturing high-intent shoppers and typically delivering strong return on ad spend.
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How important is SEO for online stores?
SEO is crucial for ecommerce as it drives free, high-intent traffic to product pages. Optimising product descriptions, images, and technical elements improves visibility and long-term sales.
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What email marketing works for ecommerce?
Effective ecommerce email marketing includes welcome sequences, abandoned cart recovery, post-purchase follow-ups, product recommendations, exclusive offers, and re-engagement campaigns for inactive customers.
LATEST UPDATE FROM THE BULLETIN
READ THE BIG GUN BULLETIN
10 Tips for More Sales & Stronger Relationships with Email
…Use Email Regularly? Most businesses do, and in our opinion, although it is a very common and effective method of communication, its potential is often overlooked.
Read more
Get in touch
It’s great to know you’re ready to take the plunge and reach out. We’ve got plenty of ways to get in touch with us, feel free to pick one that most suits your needs and requirements.
Give us a call, book a strategy chat, request an audit or simply fill out the form and one of experts will get back to you within the same working day.
Social Media Marketing
From TikTok to Instagram to Pinterest, social media is where eCommerce trends are born. We help you tap into those audiences with a mix of organic content and paid campaigns. Our strategies often include influencer partnerships, user-generated content drives, and seasonal campaign pushes to align with peak buying periods.
We also implement social commerce features such as Instagram Shopping and Facebook Shops, making it easier for customers to purchase directly from your content without leaving the platform.
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