What digital marketing strategies work best for ecommerce?

Effective ecommerce strategies include SEO for product pages, Google Shopping campaigns, social media advertising, email marketing, influencer partnerships, and conversion rate optimisation.

How can I increase online sales?

Increase sales through targeted paid advertising, SEO to capture search traffic, abandoned cart email campaigns, product recommendations, social proof, and optimising your checkout process.

Should ecommerce brands use Google Shopping ads?

Absolutely. Google Shopping ads showcase your products with images and prices directly in search results, capturing high-intent shoppers and typically delivering strong return on ad spend.

How important is SEO for online stores?

SEO is crucial for ecommerce as it drives free, high-intent traffic to product pages. Optimising product descriptions, images, and technical elements improves visibility and long-term sales.

What email marketing works for ecommerce?

Effective ecommerce email marketing includes welcome sequences, abandoned cart recovery, post-purchase follow-ups, product recommendations, exclusive offers, and re-engagement campaigns for inactive customers.

Digital Marketing for eCommerce Brands

Featured Case Study

RISK MANAGEMENT SECURITY SERVICES

Security Co. Achieve 616% of a Potential 6900% ROI on their Digital Marketing Investment

Even a titan of commercial and domestic security services like RISK (Est. 1976) encounter digital challenges. When lesser-qualified rivals began encroaching on their territory back in 2015 they needed to bring in the Big Guns. We armed them with a powerful digital offensive, and a decade later, we're still keeping them one-step ahead online. This year we recorded a staggering 616% ROI and TOTAL digital supremacy. Discover the strategy behind the ongoing victory.

600%

ACTUAL ROI (YOY)

500+

KEY PAGE 1 RANKINGS

6900%

POTENTIAL ROI (YOY)

OUR SERVICES

In eCommerce, customers can disappear with a single click. Our services make sure they discover you, trust you, and check out before they look anywhere else.

Search Engine Optimisation (SEO)

For eCommerce brands, SEO is the foundation of long-term growth. We optimise your product and category pages for high-intent keywords such as buy handmade leather bag UK or best running shoes for women. This includes keyword research, rewriting product descriptions to be both persuasive and SEO-friendly, and adding structured data so your listings appear with reviews, prices, and availability in search results.

We also address technical SEO factors that impact performance, such as site speed, crawlability, and mobile responsiveness. By creating content hubs, like buying guides, comparison posts, and trend reports, we position your brand as both a trusted resource and a top search result.

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Pay-Per-Click Advertising (PPC)

PPC gives your products instant visibility in competitive markets. We manage campaigns across Google Shopping, Search, Display, and remarketing networks to bring in qualified traffic with a strong purchase intent. Our ad copy is optimised to highlight your product’s unique selling points, while advanced targeting ensures your ads are seen by the right audience segments.

We closely track return on ad spend (ROAS) to make sure every pound is working for you. Remarketing campaigns follow up with potential customers who visited your store but didn’t complete their purchase, bringing them back to buy.

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Content Marketing

Great content builds trust and creates desire for your products. We produce lifestyle imagery, product demonstration videos, and blog content that educates your audience while improving your SEO performance.

For example, if you sell home fitness equipment, we might create a series of workout guides, customer transformation stories, and expert tips, all featuring your products. This approach positions you as an authority in your niche while driving organic traffic and increasing conversions.

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Email Marketing and Automation for Trades

Email Marketing & Automation

Email remains one of the most profitable eCommerce channels. We create segmented campaigns and automated flows that engage customers at key moments: welcoming new subscribers, recovering abandoned carts, upselling complementary products, and reactivating dormant customers.

We use behavioural data to deliver personalised recommendations and exclusive offers, ensuring every email is relevant and valuable. Over time, this builds loyalty and increases lifetime customer value.

Conversion Rate Optimisation (CRO)

CRO focuses on getting more sales from the traffic you already have. We analyse customer behaviour using heatmaps, session recordings, and funnel tracking to identify friction points in your buying process.

Then, we run A/B tests to optimise elements such as product page layouts, checkout steps, and call-to-action buttons. Even small percentage improvements in conversion rate can translate to significant revenue gains over time.

Our REVIEWS SPEAK FOR THEMSELVES

5.0

Based on 108 reviews

Pablo D

16:07 23 Dec 25

I've been working with Big Gun for 12 months and they've been a reliable partner to our marketing team. Thank you all for your support this year, especially Tom, LukeF, LukeN and Rebecca. Looking forward to continuing our growth together.

Yashna Abhol

17:10 17 Dec 25

Big Gun Digital and Rebecca are incredibly helpful, responsive, and a pleasure to work with. They’ve supported us across multiple ad hoc projects and consistently delivered brilliant content with impressively quick turnaround times. I wouldn’t hesitate to recommend them.

Ashley Wilson

10:29 28 Nov 25

Over the past 8 years, we've thoroughly enjoyed partnering with Big Gun Digital – the team is consistently responsive, helpful, and always on hand when we need them. Most recently, Luke and everyone involved delivered an outstanding job on our brand-new website, seamlessly managing the whole project from start to finish and keeping everything on track. Since taking over as our account manager, Zoe has been fantastic – proactive, clear in her communication, and incredibly supportive. A huge thank you to the entire team!

Digital Marketing for eCommerce Brands FAQs

What digital marketing strategies work best for ecommerce?

Effective ecommerce strategies include SEO for product pages, Google Shopping campaigns, social media advertising, email marketing, influencer partnerships, and conversion rate optimisation.
How can I increase online sales?

Increase sales through targeted paid advertising, SEO to capture search traffic, abandoned cart email campaigns, product recommendations, social proof, and optimising your checkout process.
Should ecommerce brands use Google Shopping ads?

Absolutely. Google Shopping ads showcase your products with images and prices directly in search results, capturing high-intent shoppers and typically delivering strong return on ad spend.
How important is SEO for online stores?

SEO is crucial for ecommerce as it drives free, high-intent traffic to product pages. Optimising product descriptions, images, and technical elements improves visibility and long-term sales.
What email marketing works for ecommerce?

Effective ecommerce email marketing includes welcome sequences, abandoned cart recovery, post-purchase follow-ups, product recommendations, exclusive offers, and re-engagement campaigns for inactive customers.

Strategy Hours	Up to 8 Hours
SEO
Paid Advertising
Social Media
Email Marketing
BigTime App
Meetings	Quarterly
Reporting	Standard
Turnaround Time	5 Working Days
Expected Impact

Strategy Hours	Up to 15 Hours
SEO
Paid Advertising
Social Media
Email Marketing
BigTime App
Meetings	Bi-Monthly
Reporting	Detailed
Turnaround Time	3 Working Days
Expected Impact

Strategy Hours
SEO
Paid Advertising
Social Media
Email Marketing
BigTime App
Meetings	Monthly
Reporting	Bespoke
Turnaround Time	1 Working Day
Expected Impact