How can digital marketing help charities and non-profits?

Digital marketing helps charities increase awareness, attract donors, recruit volunteers, promote campaigns, share impact stories, and engage supporters cost-effectively across multiple channels.

Are there free digital marketing options for charities?

Yes, charities can access Google Ad Grants providing up to £7,000 monthly in free Google Ads, plus discounted or free tools from platforms like Canva, Mailchimp, and social media.

How do we attract more donors online?

Through compelling storytelling, impact-focused content, optimised donation pages, email marketing campaigns, social media engagement, and targeted advertising to reach potential supporters.

What is Google Ad Grants for charities?

Google Ad Grants provides eligible registered charities with up to £7,000 per month in free Google Ads to promote their mission, attract donors, and recruit volunteers.

How can we improve our charity website?

Focus on clear messaging, easy donation processes, impact stories with visuals, volunteer sign-up forms, mobile optimisation, and strong calls-to-action that inspire supporters to take action.

Digital Marketing for Charities & Not-for-Profits

OUR SERVICES

Before we dive into the details, it’s worth noting that every service we offer has been tailored to the unique needs of charities and not-for-profits. We focus on delivering high-impact results without unnecessary complexity, ensuring your resources go further. Whether you’re looking to boost visibility, inspire action, or strengthen supporter relationships, each service is designed to help you achieve measurable growth while staying true to your mission.

Search Engine Optimisation (SEO)

A strong SEO strategy ensures that when someone searches for a cause, service, or topic related to your mission, your charity appears front and centre. We start with in-depth keyword research to identify what your target audience is searching for, then optimise your website’s structure, content, and metadata to ensure maximum visibility. This approach helps attract organic traffic that’s already interested in your cause, meaning they’re more likely to engage, donate, or volunteer.

We also take care of the technical side of SEO, from improving page speed and mobile responsiveness to fixing crawl errors that could be holding you back. For charities and not-for-profits, SEO is a cost-effective way to generate ongoing awareness and support without relying solely on paid advertising, ensuring your message continues to reach people long after a campaign ends.

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Google Ads Grant Management

If your organisation qualifies for the Google Ads Grant, you could receive up to $10,000 per month in free ad spend from Google, a massive opportunity for not-for-profits. We manage the entire process, from application and setup to ongoing campaign optimisation, so you can make the most of this resource. Our approach ensures your ads are seen by the right people, at the right time, and for the right search terms.

We focus on creating highly targeted campaigns that drive meaningful results, whether that’s more donations, increased event sign-ups, or volunteer recruitment. Many charities fail to fully utilise their Google Ads Grant because they don’t have the time or expertise to manage it effectively, we make sure you never leave potential support on the table.

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Content Marketing

For charities, content is more than just words on a page, it’s the heartbeat of your brand. We work with you to craft compelling blogs, articles, videos, infographics, and case studies that tell your story in a way that resonates with your audience. Every piece of content is designed to inspire action, whether that’s clicking a donate button, signing up to volunteer, or sharing your message with others.

We also ensure your content is optimised for search engines so it works hard for you long after it’s published. By providing valuable, relevant information, your organisation can position itself as a trusted authority in your field, building credibility and deepening connections with supporters over time.

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Email Marketing

Email remains one of the most effective digital channels for nurturing donor relationships and driving consistent support. We design tailored campaigns that speak directly to your audience’s interests, from welcome sequences for new subscribers to targeted messages for recurring donors. Our approach ensures your supporters feel valued, informed, and motivated to take action.

We also handle segmentation, automation, and performance tracking, so every message is sent at the right time to the right audience. By combining persuasive copywriting with data-driven strategy, we help charities keep their mission at the forefront of their supporters’ minds all year round.

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Website Design & Optimisation

Your website is the central hub of your digital presence, the place where visitors decide whether to take the next step. We design and optimise sites that are visually appealing, mobile-friendly, and easy to navigate, with clear calls-to-action that guide users toward donating, signing up, or getting involved.

We also integrate analytics and tracking tools so you can monitor visitor behaviour and see exactly what’s working. For many charities, small changes, like simplifying a donation form or improving page load speed, can lead to a big increase in conversions. Our goal is to ensure your website works as hard as you do for your cause.

Our REVIEWS SPEAK FOR THEMSELVES

5.0

Based on 108 reviews

Pablo D

16:07 23 Dec 25

I've been working with Big Gun for 12 months and they've been a reliable partner to our marketing team. Thank you all for your support this year, especially Tom, LukeF, LukeN and Rebecca. Looking forward to continuing our growth together.

Yashna Abhol

17:10 17 Dec 25

Big Gun Digital and Rebecca are incredibly helpful, responsive, and a pleasure to work with. They’ve supported us across multiple ad hoc projects and consistently delivered brilliant content with impressively quick turnaround times. I wouldn’t hesitate to recommend them.

Ashley Wilson

10:29 28 Nov 25

Over the past 8 years, we've thoroughly enjoyed partnering with Big Gun Digital – the team is consistently responsive, helpful, and always on hand when we need them. Most recently, Luke and everyone involved delivered an outstanding job on our brand-new website, seamlessly managing the whole project from start to finish and keeping everything on track. Since taking over as our account manager, Zoe has been fantastic – proactive, clear in her communication, and incredibly supportive. A huge thank you to the entire team!

Digital Marketing for Charities & Not-for-Profits FAQs

How can digital marketing help charities and non-profits?

Digital marketing helps charities increase awareness, attract donors, recruit volunteers, promote campaigns, share impact stories, and engage supporters cost-effectively across multiple channels.
Are there free digital marketing options for charities?

Yes, charities can access Google Ad Grants providing up to £7,000 monthly in free Google Ads, plus discounted or free tools from platforms like Canva, Mailchimp, and social media.
How do we attract more donors online?

Through compelling storytelling, impact-focused content, optimised donation pages, email marketing campaigns, social media engagement, and targeted advertising to reach potential supporters.
What is Google Ad Grants for charities?

Google Ad Grants provides eligible registered charities with up to £7,000 per month in free Google Ads to promote their mission, attract donors, and recruit volunteers.
How can we improve our charity website?

Focus on clear messaging, easy donation processes, impact stories with visuals, volunteer sign-up forms, mobile optimisation, and strong calls-to-action that inspire supporters to take action.

Strategy Hours	Up to 8 Hours
SEO
Paid Advertising
Social Media
Email Marketing
BigTime App
Meetings	Quarterly
Reporting	Standard
Turnaround Time	5 Working Days
Expected Impact

Strategy Hours	Up to 15 Hours
SEO
Paid Advertising
Social Media
Email Marketing
BigTime App
Meetings	Bi-Monthly
Reporting	Detailed
Turnaround Time	3 Working Days
Expected Impact

Strategy Hours
SEO
Paid Advertising
Social Media
Email Marketing
BigTime App
Meetings	Monthly
Reporting	Bespoke
Turnaround Time	1 Working Day
Expected Impact