How can digital marketing increase footfall to my venue?

Digital marketing drives footfall through local SEO, Google Business optimisation, social media showcasing your menu and atmosphere, targeted advertising, and online booking integration.

What social media platforms work best for hospitality?

Instagram and Facebook are essential for hospitality businesses, allowing you to share food photography, promote events, engage with customers, and build a loyal community around your venue.

How important are online reviews for restaurants?

Online reviews are critical as most diners check reviews before visiting. Actively managing your reputation on Google, TripAdvisor, and social media builds trust and influences booking decisions.

Can digital marketing help with table bookings?

Yes, through website optimisation with integrated booking systems, Google Business Profile booking buttons, social media call-to-actions, and targeted campaigns promoting special offers and events.

Should we run paid ads for our cafe or restaurant?

Paid advertising on Google and social media is highly effective for promoting new menus, special events, seasonal offers, and reaching new customers within your local area.

Digital Marketing for Cafes, Restaurants & Pubs

Featured Case Study

TAPLOW HOUSE HOTEL

Prestigious Bucks' Retreat, Taplow House, bounces back from major refurb with lucrative digital strategy

Are you a spa, restaurant, or hotel owner struggling to fill rooms, boost covers, or revitalise your spa bookings? In a competitive market, merely existing isn't enough; you need a dynamic digital strategy to drive growth and profitability. Discover how Taplow House Hotel & Spa, a prestigious Georgian retreat, transformed its fortunes after a refurbishment and change of management. By implementing a targeted, multi-channel digital marketing plan, they achieved an astonishing 130% boost in occupancy in just four months and a 134% revenue increase in the first month alone. Read on to uncover the blueprint behind their remarkable success and learn how you can apply similar strategies to elevate your own business.

0.8p

PER VIEW

130%

OCCUPANCY (IN 4 MONTHS)

134%

REVENUE (IN 2 MONTHS)

OUR SERVICES

In hospitality, timing is everything, from lunchtime specials to last-minute bookings. Our campaigns ensure your tables stay full and your brand stays top of mind.

Search Engine Optimisation (SEO)

When people search for where to eat or drink, they usually choose from the top results. We optimise your website for key search terms such as best Italian restaurant in or pub with live music near me. This includes optimising menu pages for search visibility, adding structured data for events and opening hours, and improving local SEO signals.

We also help you collect and showcase online reviews, which play a major role in influencing dining decisions. By maintaining an active blog or news section, you can highlight seasonal menus, chef specials, or upcoming events, each one an opportunity to attract more customers through search.

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Google Local Search Ads (LSA) & Business Profiles (GBP)

For cafes, restaurants, and pubs, your Google Business Profile is often the first thing people see. We optimise it with accurate information, appealing images, and enticing descriptions. This improves your visibility in local map results and “near me” searches.

For those eligible, Local Search Ads provide a cost-effective way to appear at the very top of local search results, driving phone calls, bookings, and foot traffic. We manage these campaigns to maximise ROI and ensure you’re found when customers are ready to dine.

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Content Marketing

Your brand has a story, whether it’s a chef’s culinary journey, the history of your pub, or the inspiration behind your café. We tell that story through blogs, videos, and articles that give customers a reason to connect with you beyond the food.

Content can also be practical, like recipes, drink pairing guides, or event recaps, that keep people engaged and returning to your site or social channels. This also feeds into your SEO strategy, giving search engines fresh, relevant content.

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Email Marketing and Automation for Trades

Email Marketing & Automation

Email is a powerful tool for keeping your tables full. We create campaigns to promote upcoming events, exclusive offers, and seasonal specials. Segmentation ensures your most loyal customers receive VIP perks, while newcomers get a warm welcome with a special first-visit offer.

Automated flows can send reminders for bookings, encourage repeat visits, or re-engage customers who haven’t been in a while, ensuring you stay top of mind.

Website Design & Optimisation

Your website should be as appetising as your menu. We design and optimise sites that are mobile-friendly, easy to navigate, and conversion-focused. Key features include online booking integration, click-to-call buttons, menu downloads, and clear location details.

We also optimise for speed and usability, so customers can find what they need quickly, whether they’re making a reservation or ordering takeaway.

Our REVIEWS SPEAK FOR THEMSELVES

5.0

Based on 108 reviews

Pablo D

16:07 23 Dec 25

I've been working with Big Gun for 12 months and they've been a reliable partner to our marketing team. Thank you all for your support this year, especially Tom, LukeF, LukeN and Rebecca. Looking forward to continuing our growth together.

Yashna Abhol

17:10 17 Dec 25

Big Gun Digital and Rebecca are incredibly helpful, responsive, and a pleasure to work with. They’ve supported us across multiple ad hoc projects and consistently delivered brilliant content with impressively quick turnaround times. I wouldn’t hesitate to recommend them.

Ashley Wilson

10:29 28 Nov 25

Over the past 8 years, we've thoroughly enjoyed partnering with Big Gun Digital – the team is consistently responsive, helpful, and always on hand when we need them. Most recently, Luke and everyone involved delivered an outstanding job on our brand-new website, seamlessly managing the whole project from start to finish and keeping everything on track. Since taking over as our account manager, Zoe has been fantastic – proactive, clear in her communication, and incredibly supportive. A huge thank you to the entire team!

Digital Marketing for Cafes, Restaurants & Pubs

How can digital marketing increase footfall to my venue?

Digital marketing drives footfall through local SEO, Google Business optimisation, social media showcasing your menu and atmosphere, targeted advertising, and online booking integration.
What social media platforms work best for hospitality?

Instagram and Facebook are essential for hospitality businesses, allowing you to share food photography, promote events, engage with customers, and build a loyal community around your venue.
How important are online reviews for restaurants?

Online reviews are critical as most diners check reviews before visiting. Actively managing your reputation on Google, TripAdvisor, and social media builds trust and influences booking decisions.
Can digital marketing help with table bookings?

Yes, through website optimisation with integrated booking systems, Google Business Profile booking buttons, social media call-to-actions, and targeted campaigns promoting special offers and events.
Should we run paid ads for our cafe or restaurant?

Paid advertising on Google and social media is highly effective for promoting new menus, special events, seasonal offers, and reaching new customers within your local area.

Strategy Hours	Up to 8 Hours
SEO
Paid Advertising
Social Media
Email Marketing
BigTime App
Meetings	Quarterly
Reporting	Standard
Turnaround Time	5 Working Days
Expected Impact

Strategy Hours	Up to 15 Hours
SEO
Paid Advertising
Social Media
Email Marketing
BigTime App
Meetings	Bi-Monthly
Reporting	Detailed
Turnaround Time	3 Working Days
Expected Impact

Strategy Hours
SEO
Paid Advertising
Social Media
Email Marketing
BigTime App
Meetings	Monthly
Reporting	Bespoke
Turnaround Time	1 Working Day
Expected Impact