How can digital marketing help my building business?

Digital marketing helps builders generate quality leads, showcase completed projects, build trust through reviews and testimonials, and reach homeowners actively searching for building services in your area.

What digital marketing services work best for builders?

Local SEO, Google Ads targeting high-intent searches, social media showcasing your work, website optimisation, and reputation management are particularly effective for building companies.

How do I get more building enquiries online?

By optimising your website for local searches, running targeted Google Ads campaigns, maintaining an active Google Business Profile, and showcasing your portfolio with professional photography and testimonials.

Do builders need social media marketing?

Yes, platforms like Facebook and Instagram are excellent for showcasing before-and-after transformations, building trust with potential clients, and generating referrals through engaging visual content.

How much should builders invest in digital marketing?

Investment varies based on your goals and location, but most successful building companies allocate 5 to 10 per cent of revenue to marketing, with digital channels offering the best return on investment.

Digital Marketing for Builders

OUR SERVICES

Before we dive into the details, remember: when homeowners and developers search, they usually pick from the first few names they see. We make sure yours is one of them, and the one that looks most professional.

Search Engine Optimisation (SEO)

Effective SEO for builders starts with keyword research tailored to the services and locations you cover, think “loft conversion [town]”, “house extension builder near me”, or “commercial contractor [region]”. We optimise service pages, project gallery pages, meta data, and your Google Business Profile so you show in both organic results and the local map pack where high-value clients click first. Over time, this drives a steady stream of qualified organic enquiries without constant ad spend.

Beyond on-page work, we build local relevance: structured citations, local backlinks (trade associations, suppliers, local press), and schema so search engines understand your services and service areas. We also track which pages and projects generate leads and adapt content accordingly, turning strong-performing case studies into lead magnets for similar future work.

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Pay-Per-Click (PPC) Advertising

PPC lets you target homeowners, architects, or developers at the exact moment they search for a builder or tender – great for filling a busy schedule or promoting a specific service like “commercial fit-out”. We craft tightly-focused campaigns with location-targeted keywords, negative keyword lists, and ad extensions that highlight accreditations and project galleries to boost click-through and enquiries.

Campaigns include conversion tracking and call tracking so you can see the ROI of each keyword and ad. We also run remarketing for visitors who viewed project pages but didn’t enquire, nurturing them back to the site with case studies, testimonials, or special promotions.

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Google Local Service Ads (LSA) for Trades

Google Local Services Ads (LSA)

LSAs place your business above traditional ads and organic results with a trust-oriented display that often includes a “Google Guaranteed” badge, powerful for bigger-ticket builds and urgent client searches. You pay per lead rather than per click, which can be highly efficient for high-value enquiries. We handle the eligibility checks, verification, profile creation, and ongoing lead-quality optimisation to make sure the leads you pay for are worth it.

We also manage dispute resolution for irrelevant leads and tune your service categories and coverage area so you don’t waste budget on jobs outside your remit. LSAs are particularly useful during bidding seasons and when pursuing specific local project types.

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Online Reviews & Reputation Management

Big projects are high-trust purchases and reviews are often the deciding factor. We implement review generation strategies (timed asks, SMS prompts, post-job workflows), monitor incoming reviews across Google, Facebook and trade sites, and ensure positive testimonials are showcased on your website and ad creatives.

We also manage responses to negative feedback professionally, protecting your online reputation and turning potential negatives into credibility-building interactions. Over time, a strong review profile lifts click-through rates, improves ad performance and increases conversion rates for high-value enquiries.

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Website Design & Optimisation

Your website should be a portfolio that converts. We design builder sites focused on project showcases, clear service pages, and easy contact pathways — click-to-call buttons, instant quote forms, and downloadable specification sheets for trades and architects. Mobile optimisation is essential since many searches happen on-site or via smartphone.

We also implement analytics and heatmaps to identify friction in the enquiry process (e.g., long forms, unclear CTAs) and run A/B tests on forms, imagery, and headings to boost enquiries. Small changes here often produce big increases in high-value leads.

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Our REVIEWS SPEAK FOR THEMSELVES

5.0

Based on 108 reviews

Pablo D

16:07 23 Dec 25

I've been working with Big Gun for 12 months and they've been a reliable partner to our marketing team. Thank you all for your support this year, especially Tom, LukeF, LukeN and Rebecca. Looking forward to continuing our growth together.

Yashna Abhol

17:10 17 Dec 25

Big Gun Digital and Rebecca are incredibly helpful, responsive, and a pleasure to work with. They’ve supported us across multiple ad hoc projects and consistently delivered brilliant content with impressively quick turnaround times. I wouldn’t hesitate to recommend them.

Ashley Wilson

10:29 28 Nov 25

Over the past 8 years, we've thoroughly enjoyed partnering with Big Gun Digital – the team is consistently responsive, helpful, and always on hand when we need them. Most recently, Luke and everyone involved delivered an outstanding job on our brand-new website, seamlessly managing the whole project from start to finish and keeping everything on track. Since taking over as our account manager, Zoe has been fantastic – proactive, clear in her communication, and incredibly supportive. A huge thank you to the entire team!

Digital Marketing for Builders FAQs

How can digital marketing help my building business?

Digital marketing helps builders generate quality leads, showcase completed projects, build trust through reviews and testimonials, and reach homeowners actively searching for building services in your area.
What digital marketing services work best for builders?

Local SEO, Google Ads targeting high-intent searches, social media showcasing your work, website optimisation, and reputation management are particularly effective for building companies.
How do I get more building enquiries online?

By optimising your website for local searches, running targeted Google Ads campaigns, maintaining an active Google Business Profile, and showcasing your portfolio with professional photography and testimonials.
Do builders need social media marketing?

Yes, platforms like Facebook and Instagram are excellent for showcasing before-and-after transformations, building trust with potential clients, and generating referrals through engaging visual content.
How much should builders invest in digital marketing?

Investment varies based on your goals and location, but most successful building companies allocate 5 to 10 per cent of revenue to marketing, with digital channels offering the best return on investment.

Strategy Hours	Up to 8 Hours
SEO
Paid Advertising
Social Media
Email Marketing
BigTime App
Meetings	Quarterly
Reporting	Standard
Turnaround Time	5 Working Days
Expected Impact

Strategy Hours	Up to 15 Hours
SEO
Paid Advertising
Social Media
Email Marketing
BigTime App
Meetings	Bi-Monthly
Reporting	Detailed
Turnaround Time	3 Working Days
Expected Impact

Strategy Hours
SEO
Paid Advertising
Social Media
Email Marketing
BigTime App
Meetings	Monthly
Reporting	Bespoke
Turnaround Time	1 Working Day
Expected Impact