TKS KITCHENS

Modernising TKS Kitchens’ Website for a Premium Brand Experience

TKS Kitchens is an established name in the kitchen design and installation sector, with a reputation for delivering high-quality, bespoke solutions. As a long-standing client, they had already seen impressive results from our ongoing SEO and Google Ads campaigns. However, as their brand grew stronger and their market positioning shifted towards the premium end of the spectrum, it became clear their website needed to evolve as well.

The new site needed to do more than look modern — it had to reflect the brand’s high-end craftsmanship, maintain SEO performance, and provide an exceptional user experience that would resonate with discerning homeowners.

The Challenge

While TKS Kitchens’ previous website was functional and supported ongoing marketing efforts, it no longer reflected the company’s ambitions or matched the expectations of its target audience.

Key issues included:

Dated design – The site lacked the sleek, contemporary feel that a premium kitchen brand demands.

Understated branding – The visual presentation didn’t fully convey the quality and exclusivity of their products and services.

Missed opportunities for engagement – Certain features were underutilised, and the overall experience wasn’t optimised for today’s design and performance standards.

Without a refresh, the risk was that the digital experience would begin to undermine the brand’s premium positioning.

The Strategy

Our goal was to create a modern, visually rich, and highly functional website that elevated TKS Kitchens’ brand while preserving and building upon their hard-earned SEO value.

Collaborative Planning

We worked closely with TKS to fully understand their vision, brand identity, and customer expectations. This ensured the new site would be both a design upgrade and a strategic marketing tool.

Bespoke WordPress Build

The website was rebuilt from the ground up on WordPress, using Elementor for design flexibility and ease of maintenance. This combination allowed for a highly customised, premium look while ensuring the TKS team could make content updates without developer assistance.

Preserving SEO Value

Given TKS’s strong search performance, the SEO team (led by Taylor) carefully mapped all existing content and redirects to protect rankings. A full content carryover ensured no loss of valuable search equity, and proven features from the old site — such as the custom-coded quote calculator — were retained to continue delivering a competitive edge.

Seamless Development Execution

Our development team (Lucas and Luke) focused on delivering a sleek, responsive design with optimised technical performance. This included improved page speed, mobile responsiveness, and enhanced UX elements to encourage user engagement.

The Results

The relaunch delivered immediate and measurable gains:

Website impressions increased from 78,000 to 120,000 in the six months following launch.

First-place keyword rankings grew from 59 to 75, strengthening TKS’s visibility in search results.

Improved lead quality – The new premium design attracted higher-value enquiries aligned with TKS’s target market.

Stronger brand positioning – The modern look and refined branding reinforced TKS Kitchens’ status as a leading premium kitchen provider.

This project demonstrates how strategic collaboration between design, development, and SEO can create a website that is both beautiful and performance-driven. By modernising the site and elevating the brand image, TKS Kitchens is now better positioned to win business from their ideal clients and maintain their upward growth trajectory.