Case Study: Fab Academy

Navigating Growth and Platform Changes
Running a sports academy is dynamic; courses change, trial dates move, and new sponsors come on board. Fab Academy didn’t need a rigid contract; they needed a flexible partner who could adapt to their evolving needs over 13+ years.

The challenges included:

• Initial Infrastructure – Launching a brand from scratch in 2010, requiring specific functionality like Scholarship pages, Staff Profiles, and Homepage Slideshows.
• Technical Continuity – The academy underwent several platform transitions (moving to Squarespace/Wix at points). They needed a technical expert to manage the complex DNS changes and 301 redirects to ensure they never lost traffic during these handovers.
• Agility – The need for efficient, time-sensitive updates – such as removing old trial dates or launching new Summer Camp application forms – often at short notice.

We implemented a sports academy web design and support strategy based on flexibility and reliability, acting as an extension of their team whenever they needed us.

• Foundational Branding & Build – We helped set up the Fab Academy brand and built their original website structure. We also provided early strategic guidance, such as recommending a YouTube presence for search ranking benefits – advice that was ahead of its time.
• Technical Administration – We acted as the “safe pair of hands” for their domains. Whether it was CNAME redirects during a sponsor handover or managing DNS for a new hosting provider, we ensured the technical side was seamless.
• Integrated Social Media – We managed the setup of new channels like Instagram (@fabacademyinternational), creating supporting graphics to promote open trial details and drive recruitment.

The partnership serves as proof of our ability to deliver long-term value. We haven’t just built a website; we’ve supported a business for a generation of players.

• A Decade of Trust – We have successfully navigated the client through multiple technological transitions over 13 years, maintaining a friendly and efficient relationship throughout.
• Seamless Operations – By efficiently completing time-sensitive updates (e.g. trial dates, camp brochures), we ensured that their recruitment pipeline never stalled.
• 5-Star Endorsement – The relationship is so strong that the client provided a glowing testimonial, highlighting our role in their journey from day one.