SAEPIO INFORMATION SECURITY

When Saepio began in 2016, they needed a comprehensive marketing partner to build their brand from the ground up, moving beyond a basic online presence. The cybersecurity landscape is fiercely competitive and constantly evolving, requiring agile and innovative marketing strategies to stand out. Over our eight-year partnership, we seamlessly supported four different Marketing Managers through transitions, ensuring consistent, high-quality output and acting as a reliable constant for their evolving team.

Our approach was holistic, integrating deeply with Saepio’s team from day one. We developed a robust branding strategy, designed their first professional WordPress website, and executed numerous co-sponsored Ad and Email campaigns with global vendors like Mimecast and Rapid7 with the following blueprint;

1. 1. Brainstorming for Lead Magnet and Collab Branding Concept
   2. Creation of Lead Magnet and Social Media Assets
   3. Hubspot Landing Page Creation
   4. Creation of Email Template and Email Signature Banners
   5. Configuration of Lead-gen campaign in chosen Ad Platform – Google or Linkedin
   6. Monitoring and ongoing optimisation of Ad Campaign(s)
   7. Reporting on performance with reach and prospects

Outside of campaigns we created logos for sub brands and other initiatives, supported branding of documents in the Microsoft Suite, consulted on Hubspot, designed and developed the WordPress website, helped with graphic design and lots of video production for LinkedIn updates and sourced and printed various merch for events.

Crucially, we embraced unconventional tactics along our journey with Saepio and now we’re supporting a cutting-edge video podcast series which has already included worldwide sector leaders like the CTO of Crowdstrike, Elia Zaitsev and Yaki Faitelson, CEO & Founder of Varonis!

Leaning in to our unique ideas and creatives helped Saepio’s content gain exciting traction across social media channels, significantly expanding their reach and influence.

Our long-term partnership has been instrumental in Saepio’s remarkable growth. Their net assets increased to £3.99 million by April 2024, with total assets reaching £32.39 million, culminating in their acquisition by Aurias. This success is a testament to our consistent marketing support, innovative campaigns, and seamless adaptation through multiple leadership changes. We are proud to have not only helped shape their digital presence but also contributed directly to their pivotal European expansion.