RISK MANAGEMENT SECURITY SERVICES

For over a decade, RISK has contended with competitors who lack their qualifications and capabilities. In an industry where trust is paramount, this is a critical distinction. A joint initiative by HMRC and the SIA highlighted that at least 13,000 private security firms fail to meet essential compliance and standards.

Communicating the value of quality over cost is a constant challenge in a price-driven, time-poor market. It’s a challenge that RISK and Big Gun Digital have been successfully tackling together since our partnership began in 2015.

For an ambitious company like RISK, the objective is always growth. Our collaboration delivers a multi-faceted strategy: building a memorable brand, amplifying USPs, boosting digital visibility, driving qualified traffic, and converting that interest into a tangible increase in enquiries and sales.

The success of our decade-long partnership with RISK is built on a foundation of trust and relentless communication. Our teams have held over 100 face-to-face meetings since 2015, not to mention calls and regular emails. This deep, collaborative bond has been crucial in navigating staff changes within both organisations, ensuring the strategy remains consistent and effective, year after year.

From this foundation, our team of 8 discipline-specific experts deploy a continuously evolving digital offensive. While our ‘secret sauce’ of proprietary marketing and advertising remains a closely guarded advantage for our clients, the core pillars of our strategy include:

• Comprehensive SEO & Web Presence: We’ve launched numerous, cutting edge digital assets throughout our relationship, incorporating dynamic video and powerful messaging. These have always been  the foundation for a robust SEO strategy targeting specific services in each key locations and verticals.
• Precision Google/MS Ads: Paid search campaigns were engineered to capture high-intent demand immediately. Crucially, we’re always refining and filtering to eliminate costly and irrelevant traffic such as job enquiries, protecting the budget and focusing on genuine leads.
• Dominant Social & Local Presence: We actively monitor reputation management and push brand messaging across social platforms, fully optimised Google Business Profiles and other important online citations.
• Elevated Brand Creative: A continuous investment in professional photography, videography, and smart graphics ensures the RISK brand always projects an image of authority and quality, setting them apart from less capable competitors.
• Data-Driven Refinement: From day one, every campaign has been subject to rigorous performance measurement. We focus not just on the volume of enquiries but on their quality, allowing for constant learning and strategic optimisation.

Big Gun Digital’s strategic deployment helped RISK yield remarkable success, fortifying their digital posture:

• An exceptional 616% Return on Investment (ROI).
• 1500+ Page 1 ranks for crucial non-branded keywords (across all main digital assets).
• The Website Achieved 500+ search words on Page 1 (Google & MS Bing).
• After the new website launched in March 2025 they had their BEST MONTH EVER in July. This is the 7th key digital asset that BigGun have created for RISK over the years.

AND OF COURSE IN TRUE LOCAL BUSINESS PARTNERSHIIP FASHION, WE USE RISK FOR OUR KEYHOLDING & ALARM RESPONSE AND COULDN’T BE HAPPIER WITH THEIR SERVICE