Case Study: Telent

From a national SEO rollout to high-converting Emergency Services campaigns, we delivered measurable growth.

Telent is a leading technology specialist in the UK and Ireland, designing and delivering mission-critical solutions for sectors including Transport, Emergency Services, and Network Providers. With a catalogue of over 130 ICT services, they support the infrastructure that keeps the country running.

From 2020 to 2025, Big Gun Digital worked with Telent on a consultative basis. Acting as an extension of their internal team, we held monthly strategy meetings with Marketing Executives and Leadership to steer their digital roadmap. We moved beyond simple service provision to become a strategic partner, ensuring their complex offering – from Emergency Services Network (ESN) solutions to Higher Education connectivity – was visible to the right decision-makers.

The Challenge

Closing the Gap Between “Brand” and “Service” For a company of Telent’s size, ranking for the brand name is easy. The real challenge was generating business for specific, high-value services where they were historically invisible.

The specific hurdles included

Content Gaps: Ranking reports indicated Telent had no dedicated presence for key solutions like Cloud & Data Centres or Cyber Security within the Emergency Services sector. Crucially, rankings for the vital “Emergency Services Network (ESN)” were languishing on pages 2 and 3.
User Experience (UX) Friction: Key pages were identified as “dull,” lacking imagery and engagement. Furthermore, the user journey was inefficient; users had to click through multiple resource pages just to access a simple PDF datasheet.
National Fragmentation: With over 10 key locations across the UK, their local SEO presence was disjointed, missing out on “near me” B2B searches.

The Strategy

We delivered a comprehensive Enterprise SEO and digital consultancy package, focusing on content architecture, technical infrastructure, and commercial intent.

Sector-Specific Content Expansion: We recommended and guided the creation of unique, vertical-specific pages. Instead of a generic “Cyber Security” page, we built specific pathways for the Emergency Services sector, directly addressing the needs of blue-light organisations.
UX & Conversion Path Optimisation: We worked with Telent’s developers (using Craft CMS) to streamline the user journey. This included enabling direct-download buttons for PDFs on service pages, removing friction and improving conversion rates.
National GBP Rollout: We executed a strategy for 10+ Google Business Profiles across the UK. We optimised these listings with commercial, specialist content, turning local maps into lead generation tools.
Commercial Keyword Strategy: We shifted focus from “Telent” (brand) to high-value commercial terms like “Traffic Management” and “Managed Service Provider,” compiling priority keyword lists to guide the content team.

The Results

The move to a commercial-focused strategy provided strong, quantifiable results across SEO, PPC, and Local Search.

Commercial SEO Dominance: We achieved numerous Top Google Rankings for high-value terms including ‘Traffic management company’ and ‘Telecommunications companies near me’.

PPC Campaign Efficiency: Our targeted campaigns delivered solid ROI.

Local SEO Traction: Our first Google Business Profile listing generated 60 phone calls and 279 targeted website visits in the first few months and it snowballed from there with more listings for other offices throughout the UK & Ireland – traffic that would have cost a fortune via paid ads, achieved organically.