ADALENT

Adalent was entering an inherently competitive landscape dominated by large firms with established reputations. Their challenges included:

• Lack of brand identity – No existing logo or unified visual language to convey their specialist services and values.
• Unclear messaging and pitch infrastructure – No branded presentations or deck templates to communicate their expertise to clients and candidates.
• Absence of digital presence – No website or social assets to build awareness, generate leads, or support their market positioning.
• Ongoing content and tech needs – The startup needed support not just for launch, but for scalable growth and maintenance moving forward.

We designed a full-stack creative and digital launch package to equip Adalent for growth and credibility:

Logo & Branding Development

We crafted a bold, refined logo and brand guidelines that reflect Adalent’s modern, agile structure and its focus on tech-led executive search. The visual direction reinforced their values of agility, DE&I, sector expertise, and strategic leadership differentiation.

Pitch Decks & Presentations

To support client acquisition and business development, we designed branded, easy-to-edit pitch decks. These templates provided:

• A consistent visual framework for presenting their value proposition
• Clear, compelling slides for services like Talent Solutions, Search Solutions, and DE&I strategy
• Data visualisation components for presenting insights and strategic analysis

Website Design & Build

We developed a clean and dynamic WordPress-powered website with:

• A concise, navigable structure highlighting Adalent’s functional specialisms in tech, digital, data, and cybersecurity
• Content emphasizing their customized client solutions, DE&I positioning, and agile working model
• Responsive design for optimal performance across devices
• Future-proofed CMS architecture for easy content edits and growth

Social Media Templates

We delivered a suite of branded, editable templates — perfect for LinkedIn and Twitter — enabling Adalent’s team to consistently promote thought leadership, team highlights, and industry insights with ease and cohesion.

Ongoing Website Maintenance

In partnership with the team, we provided post-launch maintenance and support, ensuring the website remains secure, up-to-date, and aligned with evolving business needs.

The comprehensive package gave Adalent a fully formed brand presence and marketing framework:

• Strong visual identity — Their new logo and brand assets immediately conveyed professionalism, agility, and tech focus.
• Consistent storytelling across channels — Pitch decks, social templates, and web content now align in tone and aesthetics.
• Authority and clarity online — The website quickly became a polished showcase for their services, DE&I-first approach, and value proposition.
• Scalable infrastructure — Editable presentation templates, CMS-driven website, and social assets enable ongoing engagement, refinement, and expansion.

This strategic collaboration positioned Adalent for successful market entry, helping them differentiate in a competitive landscape and start building trust with technology leadership clients. By delivering a cohesive brand identity, digital platform, and marketing toolkit, Big Gun Digital empowered Adalent with the clarity, credibility, and creative direction they needed to compete — and stand out — in the technology-focused executive search sector.