In a crowded world, digital marketing is increasingly becoming responsible for more and more. More lead generation, more sales, more profit.
Marketing functions are becoming strapped for resources and with low budgets, keeping your entire marketing team in house could affect your bottom line.
Have you ever thought about outsourcing to a local digital marketing agency? It’s a question which definitely deserves some attention.
James Borg, Author of Body Language: 7 Easy Lessons to Master the Silent Language states that human communication consists of 93% body language and only 7% from words. Face to face meetings give you the opportunity to ask the right questions, gather immediate feedback and deliver a well informed creative brief, the first time.
How useful are emails and video conferences in comparison to a physical meeting? Context is key and being able to expand on what your marketing needs are without being misunderstood are crucial. In a Forbes Insight Study, 87% of business executives agreed that there are tangible business benefits to meeting in person which can outweigh the cost of alternative technological methods.
Having the option to visit your agency at any time can give you that extra needed leverage…. Not receiving the results you want or are you looking to change tactic quickly? Simply phone and arrange a visit.
Local search engine optimisation has become a highly effective way for brands to promote their products and services to nearby customers exactly at the time they’re looking for your type of business.
Your nearby agency has a wealth of knowledge for the surrounding area and can tap into existing relationships with key influencers to improve your
search visibility. This is useful for small business owners but also can help SMEs and corporates who are hosting mini-sites specifically targeting geo-locations with localised content.
Schema Markup – Schema markup is HTML markup code (semantic vocabulary) that passes structured data to search engines, this information can then be displayed back to the customer in the form of rich snippets.
(See the three dates are an example of Google showing us extra information called – A Rich Snippet)
Tagging geographical maps on company website pages creates consistency between citation listings such as GoogleMyBusiness and the website.
Bright Local – A local SEO tool, it’s perfect for tracking your directory list presence, local search rankings, performing mass citation
audits and monitoring online reviews.
Search engines such as Google, Bing or Yahoo are all about providing the most relevant and useful web pages to people looking for answers to their questions. Search engines are detail orientated and will notice even the slightest difference in the results across many different directories.
Let’s say that your actual address is on GoogleMyBusiness as 80 Nenthead Road, 07041868294. 1 Year prior an internal sales rep entered your details into yellow pages as 80 Nenthead Road, 07041868531.
Google may decide to treat the directory listings as two separate business entities, therefore lowering the overall confidence which can lower your rankings. NAP consistency is especially crucial when working with smaller brands, where relevant backlinks are less frequent and are harder to achieve. Need consistency in your online directory presence? Bright Local just does that.
Moz.com – For local SEO in Moz we track localised search results such as web design [high wycombe].
Tracking local
keywords and search terms gives you actionable insight into areas and search terms that are content worthy.
After performing keyword research and obtaining a client brief we’ll implement tracking on their 3 most significant competitors. Additionally analysing these profiles can reveal authoritative websites that are ideal targets for relationships and SEO outreach strategy.
Google Ads and Facebook / LinkedIn Paid Advertising – Google Ads and Social paid advertising platforms provide incredible targeting features.
It’s possible to build advertisements based on metrics such as location, interests and demographics ensuring businesses accurately pinpoint and engage their ideal customer.
Want to target people in High Wycombe, Bourne End or Maidenhead? No problem… with location-based targeting across paid advertising platforms, we’ll be able to reach the right people for a reduced price.
The right message, right person, right time…. Sounds familiar right?
An effective web marketing campaign requires varied roles for it to be a success, these can be difficult to master if you’re either strapped for time or budget.
When you hire a digital marketing agency you’ll be working with a team of professionals for the price of a single in-house marketing hire.
Finally, hiring a local agency and having regular face to face meetings helps your creative brief to be laser targeted, enabling the agency to do what they do best. Less travelling costs and more face time? We couldn’t agree more.
If you’d like to view our packages, click here.
If you have any questions or would benefit from having a free digital marketing consultation, we’d like you to contact us. We’re a locally owned, growing digital marketing company in Buckinghamshire.
