Big Gun Digital have created a Google Business Profile Health Check, giving you an understanding of how to optimise your profile. There are many benefits to having a Google Business Profile, although it is more effective when correctly set up, improving your online presence and reputation.

Why could a neglected profile be detrimental to business?

Google often prioritises business’ with well-maintained business profiles in the search results, which could be the difference between making and breaking a business. Potential customers could come across your business, but with inaccurate information, or a lack of important information, they may decide to take their business elsewhere, to one of your competitors.

As a business owner, think of your Google Business Profile as an online storefront window. A messy, cluttered window with outdated information might deter clients from entering your shop. On the other hand, a well-organised window with correct information and attractive displays might bring them in. Investing your time and effort into maintaining your profile can significantly impact business visibility, credibility (and success!)

What does an optimised profile look like?

A fully optimised Google Business Profile has all the relevant information for customers to know enough about your business. Adding simple information such as your business name, location, service hours, opening hours and phone number is a great place to start. Going beyond these basic factors leads to a well-optimised profile, we recommend that you decide your primary category, which will help customers find you more easily.

It is also important to have a range of high-quality images that can be uploaded to your profile, a logo, the office, and some examples of your work are all ideas that can attract customer attention.

How will the health check assist you?

The Big Gun Digital health check reveals areas for improvement. Looking into the individual elements of your Google Business Profile, you will be scored using a red-amber-green system based on how effective and accurate the information is.

Your profile will be given an overall score based on the elements, and you will be provided with a conclusion document highlighting what is and isn’t present on the profile. The conclusion document will also suggest extra opportunities for richer content. Regularly checking your profile’s health, and responding to reviews and questions demonstrates your commitment to customer engagement.

What Happens Next?

After you have completed your health check, you can take one of two paths. Using all the information provided in the conclusion document, you can take the opportunity to optimise your Business profile.

Alternatively, contact us to optimise your profile. This service will include full optimisation, a post-optimisation health check to show your results and a certificate.

Don’t let a neglected profile hold you back. Take control and optimise your Google Business Profile today!