40% of Gen Z now prefer searching on TikTok over Google (Adobe.com)

TikTok is increasingly being used as a search engine as opposed to just being used as an Entertainment/Social media app. Data from a US commissioned study showed that nearly 40% of 18-24 year-olds, or Gen-Z, prefer to make web searches via TikTok instead of Google. Due to the popularity of TikTok many consumers from Gen Z prefer to search on TikTok as they get a quick video showcasing what they searched for. Similar to Google and Bing, TikTok uses SEO to show you what you want whether it’s a Cooking video or local marketing agencies. This is due to the consumer habits of Gen Z changing as they prefer short snappy videos instead of having to read through information.

TikTok is growing as a trusted source of information and news for all consumers, not just Gen Z. It is already very popular with Gen Z and adults are starting to use it as well. Due to TikTok having over 1.5 billion active users, there are communities who can answer almost every problem or question you have. This ranges from something as simple as looking for travel tips or advice on how to market your products. Influencers can also easily influence people on TikTok whether it is positively or negatively. For example they might do a good or bad review on a local hair salon which will affect the businesses reputation. If you can build up a good relationship with influencers you can really boost your business. People tend to trust influencers more than other sources such as Google as they feel like they know them personally and the recommendation feels personal. One disadvantage of TikTok is that it is very easy to spread misinformation as anyone can post videos in real time. This is not helped by the fact that TikTok is both a learning and entertainment app.

Tiktok vs Google

Is Your Buckinghamshire Business on TikTok? A Guide to Local Growth

In today’s competitive market, local businesses across Buckinghamshire need every advantage to stand out. While you’re likely using established channels, your next wave of customers is spending hours on TikTok. Understanding how to connect with them is no longer optional – it’s essential for growth if you want to keep up with the leaders in your space.

The key is knowing which tool to use for which job. Google is perfect for capturing customers who are actively searching for you, while TikTok is the ultimate platform for building your brand and driving local discovery. For businesses in High Wycombe, Aylesbury, Marlow, and beyond, mastering this combination is the key to success.

🕺 TikTok: The New Frontier of Discovery and Community

TikTok has evolved far beyond an entertainment app; it’s now a powerful search engine and a hub for local communities. In fact, nearly 40% of Gen Z now prefer searching on TikTok over Google, seeking quick, visual answers and authentic recommendations.

This is where your Buckinghamshire business can thrive.

The New “Word-of-Mouth”: People trust creators and influencers they feel a connection with. Positive reviews and features on TikTok act as powerful, authentic endorsements that can significantly enhance your reputation and drive new business.
Hyper-Local Targeting: TikTok’s algorithm is brilliant at promoting local content. Using hashtags like #Buckinghamshire, #HighWycombeThingsToDo, or #AmershamFood, you can reach thousands of potential customers right on your doorstep.
Viral Potential: The platform’s dynamic nature means content can go viral overnight, offering marketing reach that would cost thousands through traditional advertising. Success requires authenticity and consistency, but the reward is a loyal community that feels a genuine connection to your business.

Check out our TikTok.

In Comparison... 🔍 Google: Precision Targeting for Active Buyers

When a potential customer needs a product or service, their first stop is usually Google. With its dominant UK market share, it remains the undisputed leader for connecting with people who have a clear intent to buy. Using Google is a task of precision – positioning your business as the direct answer to a customer’s query to drive sales, enquiries, and footfall. It’s a powerful and essential part of any digital strategy.

Why Partner with a Specialist Buckinghamshire TikTok Agency?

While the opportunity is immense, achieving results on TikTok demands specific expertise. It requires constant creativity, a deep understanding of trends, and a clear strategy. That’s where we come in.

As a local agency, we help Buckinghamshire businesses like yours:

Build a Strategy for Local Impact: We create a tailored content plan that resonates specifically with your target audience in the local area.

Create High-Performing Content: We handle the entire process, from filming and editing to trend analysis, ensuring your brand looks its best.

Forge Influencer Partnerships: We connect you with trusted Buckinghamshire creators who can authentically promote your business to their followers.

Deliver a Measurable Return: We manage targeted ad campaigns to ensure you are reaching the most relevant local customers and maximising your investment.