Location: Denham

Driving Profitable Growth Through Smarter Google Ads Strategy

In May 2022, Tom Hawkins, Managing Director of Springbridge, approached Big Gun Digital with a clear challenge: while the company had been investing heavily in Google Ads, spending around £30,000 per month, the return on ad spend (ROAS) was far below expectations. Tom wanted a clear, data-led strategy that could fuel consistent growth across both B2B and B2C markets, without wasting budget.