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Whatever industry you are in, it’s impossible to make money if people can’t find you! In today’s currency, that means being in a prominent position in a timely manner – being ideally located for when those potential new customers need to find you. It also means presenting yourself in a way that let’s new customers know that you are the right choice for them. Bing Places for Business is a powerful tool that allows you to be in the right place at the right time!

What is Bing Places and Who is it For?

Bing Places is a TOTALLY FREE online listing service owned by Microsoft and linked directly to the Bing search engine. Think of it a sophisticated modern-day phone book that is used by millions of people monthly. Indeed, as this research by Gizmodo shows, the market value of Bing is widely underestimated by most marketers.

Here at Big Gun Digital, we strongly believe in Bing Places for Business as a powerful SEO tool. SEO visibility is crucial to getting your business seen out there in the wide world of the web. Check out our SEO Marketing Package here and give us a call for more information on (01494) 629007.

It should be said that Bing Places for Business isn’t ideal for everyone. Their own guidelines suggest that they serve three types of businesses:

  • Local and Small Businesses with a Storefront
  • A Chain Business with Multiple Locations
  • A Business providing services at Customer Locations

If you’re an online-only business, for example, you likely won’t get as much value from it as a business with a physical presence will. But if you’re a local, small, or chain business that serves people offline, Bing Places is a great way to promote your business. It is also ideal for eligible massive companies who want to be found online more easily.

Why Bing Places Should be Part of Your Promotion Strategy

Five things make Bing Places stand out as a great way to list your business:

Cost

A Bing Places listing is free to set up.

Setup

It’s a simple, one-time setup. Once you set your business up in Bing Places, Bing Places does the rest of the work for you. From start to finish, it takes less than an hour per listing to set up. You also verify your business ownership, so nobody (including competitors) can make unauthorized updates. Update your listing at any time if something changes about your business. It’s otherwise a true “set it and forget it” system.

Reach

Once your business is listed, Bing Places helps you become more visible to online customers who use the Bing search engine. Millions of people search through Bing Places every day. It’s owned by Microsoft and is the default search engine on millions of computers. That means your business can be featured in Bing and Bing Maps results, including popular local search results, when people search for businesses like yours without requiring you to do anything more.

Social Proof

When Bing Places showcases your business to online customers, it includes many things. Such as your Yelp! reviews, business hours, and contact information. This means customers know when you’re open, how to get in touch with you if they have more questions, and how well you serve your customers. The more satisfied customers you have leaving Yelp! reviews, the more likely people are to chose your business from your competitors. So serve your customers well and their great reviews will help you attract even more customers.

Analytics

Although you can get a lot of benefits from the one-time, “set it and forget it” system, if you want to go deeper, Bing Places gives you free access to back-end information that tells you how your business listing is performing compared to your competitors and even gives you advice on how to improve your website.

Collectively, this gives you a unique opportunity to connect with potential customers the moment they’re searching for businesses like yours on Bing Places for Business, without having to continuously spend time or money.

Want to know more about Bing Places?

Big Gun Digital is a Digital Marketing Agency based in Bourne End, Buckinghamshire. With nearly a decade of experience in the SEO game, we have expanded in recent years to be a one-stop shop for all things Digital Marketing. We have been using Bing Places for Business as part of a holistic SEO Strategy with many of our clients with great success. Come and speak to us for more information, and to be seen by your potential new customers!

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