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email marketing tips

Most people may assume that email marketing is a practice best used by large companies & corporations. However, this just isn’t the case anymore. The widespread use of smartphones means that 63% of people in the UK on average, check their phone every 12 minutes. Not only this but according to surveys by emailmonday.com, 63% of us check our emails on our phones. 

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5 Reasons why your business should be using Email Marketing

1. Build credibility and trust with your customers

People are more likely to make an enquiry into your business if they trust that you are a specialist and an expert in your field. Sending out content that’s helpful and informative shows you really know your stuff and gives the customer a sense of your company before they enquire.

2. Boost Sales/Leads

This is the most important factor for many business owners. Ultimately, you’d like your email to generate sales and enquiries. Sending targeted emails to people who have either brought from you before or expressed an interest in your products can help to increase sales. 59% of people say marketing emails influence their purchase decisions.

3. Reach People on any device

As mentioned before, most of us check and use our emails on our phones multiple times a day. This means you have the opportunity to get in front of customers multiple times a day.

4. Get more for doing less

One of the big advantages of email marketing for smaller businesses is that creating an email shot from a template is particularly straightforward for any savvy digital agency. This means that less time and money is required for a larger return on investment.

5. Engagement Rate

Nowadays most businesses utilise social media and should know by now that engagement rate is absolutely key to building brand exposure and leads. According to Campaign Monitor, you are 6X more likely to get a click from an email campaign compared to a tweet.

Overall it’s a no-brainer! Email Marketing is a cost-effective, reliable marketing technique to improve your lead generation.

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