PAID ADVERTISING SOLUTIONS 
Paid advertising isn’t just about throwing money at the internet and hoping for clicks. It’s about precision targeting, platform-specific strategy, and ad creatives that actually convert. If your current campaigns are underperforming, you’re not alone, most brands waste a shocking amount of ad spend every single day.
Featured Case Study
Driving Profitable Growth Through Smarter Google Ads Strategy
In May 2022, Tom Hawkins, Managing Director of Springbridge, approached Big Gun Digital with a clear challenge: while the company had been investing heavily in Google Ads, spending around £30,000 per month, the return on ad spend (ROAS) was far below expectations. Tom wanted a clear, data-led strategy that could fuel consistent growth across both B2B and B2C markets, without wasting budget.
401K
Invested in Ads
265%
ROI Generated
1X
Profitable Strategy
OUR PAID ADVERTISING SOLUTIONS
We take the guesswork (and waste) out of paid ads. Whether you’re running Google Ads, trying to crack TikTok, or wondering what on earth Programmatic even means, we build tailored strategies that get results across the platforms your audience actually uses.
APPEAR
ABOVE
ALL SEARCH
PAY
ONLY
FOR CLICKS
GOOGLE ADS
Google Ads is the OG of Paid Search – and when used properly, it’s an absolute unstoppable lead generation engine. We’ve been a Google Partner for longer than we care to mention and create hyper-targeted campaigns that align with our business goals. Whether you’re looking for e-commerce ads, bookings, leads, calls, enquiry forms or simply don’t know what you need – we’re the go-to guys to help.
We research keywords, snoop on competitors, pick high-intent (and low competition) phrases and write compelling ad copy that make people click and convert. No wasted spend. No jargon. No B.S. Just real results.
We’re not a “set and forget” type of firm either. Our Paid Ads team actively monitors your campaigns, tests new strategies and refines your ads to squeeze every last lead out of your budget. Whether you’ve got £50 a month or £50k a month, we can help.
GET IN TOUCH
PING US A MESSAGE
SHOW UP
BEFORE
GOOGLE ADS
PAY
PER
GENUINE LEAD
LOCAL SERVICES ADS (LSAs)
Google’s Local Services Ads (LSAs) are a game-changer for service-based businesses. They appear right at the top of local search results, above everything else. That means calls, leads, and bookings without the traditional SEO grind.
We set up and optimise your LSA account, handle verifications, and make sure you’re positioned as a trusted, top-rated provider.
From plumbers and electricians to dentists and legal pros, LSAs help you connect with ready-to-hire customers near you. Pay only for actual leads, not random clicks.
GET IN TOUCH
REACH
BILLIONS
INSTANTLY
HYPER-TARGETED
AUDIENCE
CAMPAIGNS
META ADS (FACEBOOK & INSTAGRAM)
Meta’s ad platforms are still powerful, if you know what you’re doing. We build full-funnel campaigns for Facebook and Instagram that reach the right people, with the right message, at the right time.
Whether you’re running awareness ads, retargeting warm leads, or launching a product, we handle the strategy, creative, targeting, and optimisation.
We don’t rely on “boosted posts” or spray-and-pray tactics. Our approach is data-driven, creative-led, and conversion-focused. It’s about more than likes, it’s about results.
GET IN TOUCH
REACH
DECISION
MAKERS DIRECTLY
B2B
TARGETING
MADE EASY
LINKEDIN ADS
LinkedIn Ads are where serious B2B players make serious moves. But high CPCs mean you can’t afford to get it wrong.
We build laser-focused campaigns aimed at your ideal decision-makers, based on role, industry, company size, and more. Whether it’s sponsored content, InMail, or lead gen forms, we craft ads that cut through the noise and deliver leads that actually close.
If you’re a SaaS company, consultant, agency, or enterprise brand looking to scale, LinkedIn Ads can be your best friend, and we’ll make sure they work hard for you.
GET IN TOUCH
GEN Z
ENGAGEMENT
POWERHOUSE
VIRAL
REACH,
LOW COSTS
TIKTOK ADS
TikTok isn’t just for Gen Z dances, it’s one of the fastest-growing ad platforms on the planet. And it converts like crazy when you get the content right.
We craft ads and creative that feel native to the platform but are secretly built to sell. Think organic-style videos, trending audio, and call-to-actions that convert in seconds.
With smart targeting, viral potential, and lower costs than older platforms, TikTok is a goldmine for bold brands. We’ll help you tap into it, without embarrassing yourself on camera.
GET IN TOUCH
REACH
OUTSIDE
GOOGLE’S NETWORK
AUTOMATED
BIDDING,
MAXIMUM REACH
MICROSOFT & PROGRAMMATIC ADS
Everyone’s on Google and Meta, which means costs are high and competition’s fierce. Microsoft Ads (aka Bing) and programmatic platforms offer a quieter, more efficient way to reach high-value users.
We build smart Microsoft Ads campaigns that mirror or complement your Google strategy, often at a fraction of the CPC. Meanwhile, our programmatic ads use data-driven automation to place your brand in front of the right audience at the right moment, across thousands of sites.
Think bigger reach, smarter spend, and access to people your competitors are probably missing completely.
GET IN TOUCH
OUR PRICES & PACKAGES
- PPC PACKAGES
- RETAINER PRICING
Our REVIEWS SPEAK FOR THEMSELVES
The whole process was friendly, professional and most importantly looked great! I would recommend to any friends or family that need a website made to use Big Gun Digital. They also provided me with alternative CRM services which are better value than competitors I have used previously.
Many thanks team at Big Gun!
Ben
Paid Advertising Solutions FAQs
-
What paid advertising services do you offer?
We offer comprehensive paid advertising including Google Ads, social media advertising, display campaigns, remarketing, shopping ads, and video advertising across all major platforms.
-
How much should I spend on paid advertising?
Advertising budgets vary by industry, goals, and competition, typically starting from £500 to £1,000 monthly for small businesses, scaling based on results and objectives.
-
Can paid advertising deliver quick results?
Yes, paid advertising delivers immediate visibility and can generate leads within days, making it ideal for quick results alongside longer-term organic strategies.
-
Which advertising platform is best?
The best platform depends on your audience and goals. Google Ads captures high-intent searches, whilst social media advertising builds awareness and targets specific demographics.
-
How do you optimise advertising campaigns?
We optimise through continuous testing, bid management, audience refinement, ad copy improvement, landing page optimisation, and data-driven adjustments to maximise ROI.
LATEST UPDATE FROM THE BULLETIN
READ THE BIG GUN BULLETIN
10 Tips for More Sales & Stronger Relationships with Email
…Use Email Regularly? Most businesses do, and in our opinion, although it is a very common and effective method of communication, its potential is often overlooked.
Read more
Get in touch
It’s great to know you’re ready to take the plunge and reach out. We’ve got plenty of ways to get in touch with us, feel free to pick one that most suits your needs and requirements.
Give us a call, book a strategy chat, request an audit or simply fill out the form and one of experts will get back to you within the same working day.
