DIGITAL MARKETING STRATEGY 
A solid strategy is what turns marketing from guesswork into growth. Without one, you’re reacting, firefighting, and probably wasting time (and money). With the right strategy in place? Everything clicks. You get better results, faster, and with a whole lot less stress.
Featured Case Study
Security Co. Achieve 616% of a Potential 6900% ROI on their Digital Marketing Investment
Even a titan of commercial and domestic security services like RISK (Est. 1976) encounter digital challenges. When lesser-qualified rivals began encroaching on their territory back in 2015 they needed to bring in the Big Guns. We armed them with a powerful digital offensive, and a decade later, we're still keeping them one-step ahead online. This year we recorded a staggering 616% ROI and TOTAL digital supremacy. Discover the strategy behind the ongoing victory.
600%
ACTUAL ROI (YOY)
500+
KEY PAGE 1 RANKINGS
6900%
POTENTIAL ROI (YOY)
OUR STRATEGY SERVICES
Whether you need a full-service team, an expert on speed-dial, or just a solid plan to run with, we’ll meet you where you are. We’re not just marketers, we’re partners, planners, and the calm in your chaos.
ONE TEAM,
ALL SOLUTIONS
CONSISTENT
RESULTS,
NO GAPS
Managed Service
This is the full package. With our Managed Service, we become your marketing department, handling everything from strategy and planning to execution and reporting. No need to juggle freelancers or brief multiple agencies.
You get consistency, accountability, and a team who’s in it with you, not just working for you. We map out what needs doing, make it happen, and continuously optimise based on performance.
Best of all? You don’t have to lift a finger (unless it’s to approve something). It’s like having a marketing dream team on tap, without hiring in-house.
GET IN TOUCH
PING US A MESSAGE
MARKETING
CHANNELS
WORKING TOGETHER
STREAMLINED
CAMPAIGNS
SAVE TIME
Integrated Service
Already have a team in place but need extra firepower? We integrate directly into your setup, whether that’s with your internal marketing squad, your sales team, or your tech stack.
We bring senior strategy, executional support, and collaborative energy to help you scale faster and smarter. We’re not here to take over, we’re here to level you up.
You get an extension of your team who actually understands your business, fits your culture, and brings fresh ideas to the table, minus the agency ego.
GET IN TOUCH
YOUR EXPERT,
FULL-TIME FOCUS
DIRECT ACCESS,
FASTER RESULTS
Dedicated Resource
Need a consistent, reliable marketing expert embedded in your team? Our Dedicated Resource option gives you just that, one person (or more) who knows your brand inside out and works as if they’re on payroll.
You get the skills, speed, and strategic thinking without the cost and commitment of a full-time hire. Perfect for growing teams or busy businesses who need marketing support yesterday.
We slot in where you need us most, content, strategy, project management, campaign delivery, whatever moves the needle.
GET IN TOUCH
STRATEGIES
TAILORED
TO YOU
EXPERT ADVICE,
PROVEN OUTCOMES
Consultancy & Coaching
Sometimes, you just need someone to bounce off. A second opinion. A guide. That’s where our consultancy and coaching comes in. We offer high-level strategic support without the agency commitment.
We help you sense-check your plans, challenge assumptions, solve problems, and find clarity in the chaos. Whether you want monthly calls or ad hoc input, we’re here when you need us.
And because we’re in the trenches with our own clients every day, we bring real-world experience, not just theory.
GET IN TOUCH
LEARN SKILLS,
BOOST PERFORMANCE
TAILORED SESSIONS,
PRACTICAL OUTCOMES
1-2-1 & Team Training
Your team’s got potential, we’ll help them unlock it. Our training sessions are hands-on, practical, and built around your actual needs (not vague slides from 2013).
We offer 1-2-1 coaching for business owners and senior marketers, as well as group sessions for in-house teams. Topics can range from content planning and SEO to email funnels and paid ads.
No waffle, no fluff, just actionable insights, better skills, and confident marketers. Plus, we’re pretty fun to learn from (or so we’ve been told).
GET IN TOUCH
IDEAS INTO
ACTIONABLE PLANS
LEAVE WITH
CLEAR NEXT STEPS
Strategy Workshops
Need a reset? A clear plan? A room full of fresh ideas and direction? Our strategy workshops are designed to do exactly that.
We dive into your goals, challenges, audience, messaging, channels, and budget, and leave you with a strategic roadmap that actually makes sense. Whether you’re launching something new or just feel stuck, we’ll help you align, refocus, and move forward with confidence.
Sessions can be in-person or virtual, and fully tailored to your team. Bring the coffee. We’ll bring the clarity.
GET IN TOUCH
OUR PRICES & PACKAGES
Whether you need an extension of your marketing department, a lead generation engine, or a kickstart for your growth, we have a package to suit your goals.
PRO: Focuses on the core fundamentals of marketing success.
ULTIMA: Scales your efforts to drive high-volume inbound leads.
OPTIMAL: Designed for maximum impact and total market dominance.
Looking for a specific service? You can find discipline-specific packages on our individual service pages. If you have any questions, call us on 01494 629 007 or message us via LiveChat.
- RETAINER PRICING
Our REVIEWS SPEAK FOR THEMSELVES
The whole process was friendly, professional and most importantly looked great! I would recommend to any friends or family that need a website made to use Big Gun Digital. They also provided me with alternative CRM services which are better value than competitors I have used previously.
Many thanks team at Big Gun!
Ben
Digital Marketing Strategy FAQs
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What is digital marketing strategy?
Digital marketing strategy is a comprehensive plan defining your goals, target audience, channels, messaging, tactics, budget allocation, and measurement framework to achieve business objectives.
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Why do I need a digital marketing strategy?
A strategy ensures focused, efficient marketing with clear goals, coordinated tactics, better ROI, and measurable results rather than disconnected, reactive activities.
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What is included in a digital marketing strategy?
Strategy includes market research, audience definition, competitor analysis, channel selection, content planning, budget allocation, implementation roadmap, and measurement framework.
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How long does strategy development take?
Strategy development typically takes 2 to 4 weeks including research, analysis, planning, and presentation, followed by implementation and ongoing optimisation.
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Can you implement the strategy or just create it?
We both create and implement strategies, providing end-to-end service from strategic planning through execution, optimisation, and reporting.
LATEST UPDATE FROM THE BULLETIN
READ THE BIG GUN BULLETIN
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Get in touch
It’s great to know you’re ready to take the plunge and reach out. We’ve got plenty of ways to get in touch with us, feel free to pick one that most suits your needs and requirements.
Give us a call, book a strategy chat, request an audit or simply fill out the form and one of experts will get back to you within the same working day.
