What is digital marketing strategy?

Digital marketing strategy is a comprehensive plan defining your goals, target audience, channels, messaging, tactics, budget allocation, and measurement framework to achieve business objectives.

Why do I need a digital marketing strategy?

A strategy ensures focused, efficient marketing with clear goals, coordinated tactics, better ROI, and measurable results rather than disconnected, reactive activities.

What is included in a digital marketing strategy?

Strategy includes market research, audience definition, competitor analysis, channel selection, content planning, budget allocation, implementation roadmap, and measurement framework.

How long does strategy development take?

Strategy development typically takes 2 to 4 weeks including research, analysis, planning, and presentation, followed by implementation and ongoing optimisation.

Can you implement the strategy or just create it?

We both create and implement strategies, providing end-to-end service from strategic planning through execution, optimisation, and reporting.

Data Backed Digital Marketing Strategy

Featured Case Study

RISK MANAGEMENT SECURITY SERVICES

Security Co. Achieve 616% of a Potential 6900% ROI on their Digital Marketing Investment

Even a titan of commercial and domestic security services like RISK (Est. 1976) encounter digital challenges. When lesser-qualified rivals began encroaching on their territory back in 2015 they needed to bring in the Big Guns. We armed them with a powerful digital offensive, and a decade later, we're still keeping them one-step ahead online. This year we recorded a staggering 616% ROI and TOTAL digital supremacy. Discover the strategy behind the ongoing victory.

600%

ACTUAL ROI (YOY)

500+

KEY PAGE 1 RANKINGS

6900%

POTENTIAL ROI (YOY)

GET A BRAIN.

OUR STRATEGY SERVICES

Whether you need a full-service team, an expert on speed-dial, or just a solid plan to run with, we’ll meet you where you are. We’re not just marketers, we’re partners, planners, and the calm in your chaos.

ONE TEAM,
ALL SOLUTIONS

CONSISTENT
RESULTS,
NO GAPS

Managed Service

This is the full package. With our Managed Service, we become your marketing department, handling everything from strategy and planning to execution and reporting. No need to juggle freelancers or brief multiple agencies.

You get consistency, accountability, and a team who’s in it with you, not just working for you. We map out what needs doing, make it happen, and continuously optimise based on performance.

Best of all? You don’t have to lift a finger (unless it’s to approve something). It’s like having a marketing dream team on tap, without hiring in-house.

MARKETING
CHANNELS
WORKING TOGETHER

STREAMLINED
CAMPAIGNS
SAVE TIME

Integrated Service

Already have a team in place but need extra firepower? We integrate directly into your setup, whether that’s with your internal marketing squad, your sales team, or your tech stack.

We bring senior strategy, executional support, and collaborative energy to help you scale faster and smarter. We’re not here to take over, we’re here to level you up.

You get an extension of your team who actually understands your business, fits your culture, and brings fresh ideas to the table, minus the agency ego.

YOUR EXPERT,
FULL-TIME FOCUS

DIRECT ACCESS,
FASTER RESULTS

Dedicated Resource

Need a consistent, reliable marketing expert embedded in your team? Our Dedicated Resource option gives you just that, one person (or more) who knows your brand inside out and works as if they’re on payroll.

You get the skills, speed, and strategic thinking without the cost and commitment of a full-time hire. Perfect for growing teams or busy businesses who need marketing support yesterday.

We slot in where you need us most, content, strategy, project management, campaign delivery, whatever moves the needle.

STRATEGIES
TAILORED
TO YOU

EXPERT ADVICE,
PROVEN OUTCOMES

Consultancy & Coaching

Sometimes, you just need someone to bounce off. A second opinion. A guide. That’s where our consultancy and coaching comes in. We offer high-level strategic support without the agency commitment.

We help you sense-check your plans, challenge assumptions, solve problems, and find clarity in the chaos. Whether you want monthly calls or ad hoc input, we’re here when you need us.

And because we’re in the trenches with our own clients every day, we bring real-world experience, not just theory.

LEARN SKILLS,
BOOST PERFORMANCE

TAILORED SESSIONS,
PRACTICAL OUTCOMES

1-2-1 & Team Training

Your team’s got potential, we’ll help them unlock it. Our training sessions are hands-on, practical, and built around your actual needs (not vague slides from 2013).

We offer 1-2-1 coaching for business owners and senior marketers, as well as group sessions for in-house teams. Topics can range from content planning and SEO to email funnels and paid ads.

No waffle, no fluff, just actionable insights, better skills, and confident marketers. Plus, we’re pretty fun to learn from (or so we’ve been told).

IDEAS INTO
ACTIONABLE PLANS

LEAVE WITH
CLEAR NEXT STEPS

Strategy Workshops

Need a reset? A clear plan? A room full of fresh ideas and direction? Our strategy workshops are designed to do exactly that.

We dive into your goals, challenges, audience, messaging, channels, and budget, and leave you with a strategic roadmap that actually makes sense. Whether you’re launching something new or just feel stuck, we’ll help you align, refocus, and move forward with confidence.

Sessions can be in-person or virtual, and fully tailored to your team. Bring the coffee. We’ll bring the clarity.

Our REVIEWS SPEAK FOR THEMSELVES

5.0

Based on 108 reviews

Pablo D

16:07 23 Dec 25

I've been working with Big Gun for 12 months and they've been a reliable partner to our marketing team. Thank you all for your support this year, especially Tom, LukeF, LukeN and Rebecca. Looking forward to continuing our growth together.

Yashna Abhol

17:10 17 Dec 25

Big Gun Digital and Rebecca are incredibly helpful, responsive, and a pleasure to work with. They’ve supported us across multiple ad hoc projects and consistently delivered brilliant content with impressively quick turnaround times. I wouldn’t hesitate to recommend them.

Ashley Wilson

10:29 28 Nov 25

Over the past 8 years, we've thoroughly enjoyed partnering with Big Gun Digital – the team is consistently responsive, helpful, and always on hand when we need them. Most recently, Luke and everyone involved delivered an outstanding job on our brand-new website, seamlessly managing the whole project from start to finish and keeping everything on track. Since taking over as our account manager, Zoe has been fantastic – proactive, clear in her communication, and incredibly supportive. A huge thank you to the entire team!

LEAVE US A REVIEW

Digital Marketing Strategy FAQs

What is digital marketing strategy?

Digital marketing strategy is a comprehensive plan defining your goals, target audience, channels, messaging, tactics, budget allocation, and measurement framework to achieve business objectives.
Why do I need a digital marketing strategy?

A strategy ensures focused, efficient marketing with clear goals, coordinated tactics, better ROI, and measurable results rather than disconnected, reactive activities.
What is included in a digital marketing strategy?

Strategy includes market research, audience definition, competitor analysis, channel selection, content planning, budget allocation, implementation roadmap, and measurement framework.
How long does strategy development take?

Strategy development typically takes 2 to 4 weeks including research, analysis, planning, and presentation, followed by implementation and ongoing optimisation.
Can you implement the strategy or just create it?

We both create and implement strategies, providing end-to-end service from strategic planning through execution, optimisation, and reporting.

Strategy Hours	Up to 8 Hours
SEO
Paid Advertising
Social Media
Email Marketing
BigTime App
Meetings	Quarterly
Reporting	Standard
Turnaround Time	5 Working Days
Expected Impact

Strategy Hours	Up to 15 Hours
SEO
Paid Advertising
Social Media
Email Marketing
BigTime App
Meetings	Bi-Monthly
Reporting	Detailed
Turnaround Time	3 Working Days
Expected Impact

Strategy Hours
SEO
Paid Advertising
Social Media
Email Marketing
BigTime App
Meetings	Monthly
Reporting	Bespoke
Turnaround Time	1 Working Day
Expected Impact

MANAGED SERVICE

INTEGRATED SERVICE

DEDICATED RESOURCE

CONSULTANCY & COACHING

1-2-1 & TEAM TRAINING

STRATEGY WORKSHOPS

Featured Case Study

Security Co. Achieve 616% of a Potential 6900% ROI on their Digital Marketing Investment

600%

500+

6900%

GOT NO PLAN? BET YOU'RE GUESSING.

GET A BRAIN.

FREE MARKETING AUDIT

OUR STRATEGY SERVICES

ONE TEAM, ALL SOLUTIONS

CONSISTENT RESULTS, NO GAPS

Managed Service

PING US A MESSAGE

MARKETING CHANNELS WORKING TOGETHER

STREAMLINED CAMPAIGNS SAVE TIME

Integrated Service

YOUR EXPERT, FULL-TIME FOCUS

DIRECT ACCESS, FASTER RESULTS

Dedicated Resource

STRATEGIES TAILORED TO YOU

EXPERT ADVICE, PROVEN OUTCOMES

Consultancy & Coaching

LEARN SKILLS, BOOST PERFORMANCE

TAILORED SESSIONS, PRACTICAL OUTCOMES

1-2-1 & Team Training

IDEAS INTO ACTIONABLE PLANS

LEAVE WITH CLEAR NEXT STEPS

Strategy Workshops

CLIENT SUCCESS

OUR PRICES & PACKAGES

PRO

BOOK A CALL

ULTIMA

OPTIMAL

Our REVIEWS SPEAK FOR THEMSELVES

Digital Marketing Strategy FAQs

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CALL US ON 01494 629007

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