AI OPTIMISATION & AI SEO 
As AI-powered interfaces, like ChatGPT, Gemini, Perplexity, and Google SGE, become common entry points to the web, your brand’s discoverability depends on more than just traditional SEO. At Big Gun Digital, our AI Optimisation & AI SEO services ensure your business not only ranks, but answers, engages, and converts in this new paradigm. We combine deep technical audits, strategic content engineering, structured data implementation, and advanced AI visibility tactics like AEO (Answer Engine Optimisation), GEO (Generative Engine Optimisation), AIO (Artificial Intelligence Optimisation), and AI Audits to future-proof your digital presence. Think of it as the evolution of SEO, tailored for AI-first search.
OUR AI SEO SERVICES
From on-page optimisations to backlink building and everything in between, we cover all the bases that matter. Whether you’re just getting started or trying to outrank a stubborn competitor, we’ll help you climb the search rankings, and stay there.
SEE WHERE YOU STAND
WITH AN AI AUDIT
AI AUDIT
Our AI Audit builds on your existing service, highlighting how often ‘billions’ of daily ChatGPT prompts and Gemini interactions present opportunities your brand may be missing.
We assess your site’s AI relevance through on-page SEO, off-page signals like citations, and structured data. This delivers clarity on current performance and a roadmap for becoming AI-visible, starting with a free audit and 15-minute consultation.
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PING US A MESSAGE
YOU NEED TO APPEAR IN AI
IS YOUR WEBSITE READY?
ANSWER ENGINE OPTIMISATION (AEO)
AEO is all about delivering answers, clearly, concisely, and in a format AI systems prefer. As AEO becomes a leading trend in 2025, pages optimised for AI answers, not just keywords, are getting featured in chatbots and AI Overviews. We optimise FAQ blocks, schema markup, and conversational content to position your brand as the go-to answer in AI-driven results.
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WANT TO SHOW IN GOOGLES AI OVERVIEWS?
APPEAR ABOVE GOOGLE ADS AND TRADITIONAL SEO
GENERATIVE ENGINE OPTIMISATION (GEO)
GEO targets visibility inside AI-generated summaries rather than traditional search results. It’s about helping AI like ChatGPT or Gemini choose your content to quote or display. Our approach uses semantic clarity, multimedia elements and context-rich content to boost your chances of being featured, even overcoming unpredictable AI answer outputs.
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IS YOUR WEBSITE READABLE?
ENSURE AI CAN SEE YOUR SITE
AI INTERACTION OPTIMISATION (AIO)
AIO ensures your content isn’t just found, it’s interacted with. By designing modular content (TL;DRs, nested FAQs, action cues), we make sure your offer remains relevant whether surfaced in voice, chat, or AI browsing experiences.
AIO enhances clarity, improves engagement, and helps AI interpret content in context.
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WE WRITE FOR AI
UNDERSTAND THE ALGORITHM
AI-DRIVEN CONTENT STRATEGY
Beyond SEO keywords, AI systems value entity recognition, semantic depth, and trust signals. We craft content strategies that combine E-E-A-T principles with AI-tailored formats, structured to answer complex, conversational queries and to align with AI search models. You get a content foundation that humans and AI systems both respect.
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SCHEMA MARKUP IS ESSENTIAL
BUILD AI CREDIBILITY
STRUCTURED DATA & TRUST SIGNALS
AI systems rely on well structured, credible content. We embed advanced schema (FAQ, HowTo, Product, Review etc), ensure that citations are clear and optimise metadata to signal trust and relevance. Ultimately boost your sites credibility and signalling to AI and search engines alike that your site means business. This work enhances your chance of being served accurately within AI summaries and improves credibility for AI assisted discovery.
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OUR PRICES & PACKAGES
Whether you need an extension of your marketing department, a lead generation engine, or a kickstart for your growth, we have a package to suit your goals.
PRO: Focuses on the core fundamentals of marketing success.
ULTIMA: Scales your efforts to drive high-volume inbound leads.
OPTIMAL: Designed for maximum impact and total market dominance.
Looking for a specific service? You can find discipline-specific packages on our individual service pages. If you have any questions, call us on 01494 629 007 or message us via LiveChat.
- RETAINER PRICING
Our REVIEWS SPEAK FOR THEMSELVES
The whole process was friendly, professional and most importantly looked great! I would recommend to any friends or family that need a website made to use Big Gun Digital. They also provided me with alternative CRM services which are better value than competitors I have used previously.
Many thanks team at Big Gun!
Ben
AI SEO FAQ's
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What is AI SEO?
AI SEO is the process of optimising your website and content to appear in AI-powered search engines and answer engines like ChatGPT, Gemini, and Bing Copilot. It focuses on conversational queries, semantic search, and structured data to make your brand visible in AI-generated summaries.
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What is the difference between AEO, GEO, and AIO?
AEO (Answer Engine Optimisation): Optimises your content to be selected as a direct answer by AI-driven platforms. GEO (Generative Engine Optimisation): Focuses on getting your brand included in AI-generated summaries and overviews. AIO (Artificial Intelligence Optimisation): Ensures your content is machine-readable, engaging, and tailored for AI-driven user experiences like voice and chat interfaces.
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Why do I need an AI Audit?
An AI Audit identifies how ready your website and content are for the AI-first search landscape. It reviews technical SEO, structured data, citations, and content clarity to ensure you can be surfaced by AI platforms. Without an audit, you risk being invisible in AI-powered results.
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How is AI SEO different from traditional SEO?
While traditional SEO focuses on ranking in Google’s search results, AI SEO is about being cited, quoted, or summarised by AI-driven systems. It prioritises conversational search, structured data, entity-based optimisation, and credibility signals that AI models rely on to choose authoritative answers.
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What businesses benefit most from AI SEO?
Any business that relies on visibility in search will benefit, but local businesses, e-commerce brands, professional services, and publishers are seeing the biggest opportunities. By adopting AI SEO early, you secure authority and visibility while competitors are still focused only on traditional SEO.
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Get in touch
It’s great to know you’re ready to take the plunge and reach out. We’ve got plenty of ways to get in touch with us, feel free to pick one that most suits your needs and requirements.
Give us a call, book a strategy chat, request an audit or simply fill out the form and one of experts will get back to you within the same working day.
