AI SEO is the process of optimising your website and content to appear in AI-powered search engines and answer engines like ChatGPT, Gemini, and Bing Copilot. It focuses on conversational queries, semantic search, and structured data to make your brand visible in AI-generated summaries.

What is the difference between AEO, GEO, and AIO?

AEO (Answer Engine Optimisation): Optimises your content to be selected as a direct answer by AI-driven platforms. GEO (Generative Engine Optimisation): Focuses on getting your brand included in AI-generated summaries and overviews. AIO (Artificial Intelligence Optimisation): Ensures your content is machine-readable, engaging, and tailored for AI-driven user experiences like voice and chat interfaces.

Why do I need an AI Audit?

An AI Audit identifies how ready your website and content are for the AI-first search landscape. It reviews technical SEO, structured data, citations, and content clarity to ensure you can be surfaced by AI platforms. Without an audit, you risk being invisible in AI-powered results.

How is AI SEO different from traditional SEO?

While traditional SEO focuses on ranking in Google’s search results, AI SEO is about being cited, quoted, or summarised by AI-driven systems. It prioritises conversational search, structured data, entity-based optimisation, and credibility signals that AI models rely on to choose authoritative answers.

What businesses benefit most from AI SEO?

Any business that relies on visibility in search will benefit, but local businesses, e-commerce brands, professional services, and publishers are seeing the biggest opportunities. By adopting AI SEO early, you secure authority and visibility while competitors are still focused only on traditional SEO.

AI Optimisation & AI SEO Services | AEO, GEO, AIO Audits & Strategy

FIND OUT.

YOU NEED TO APPEAR IN AI

IS YOUR WEBSITE READY?

ANSWER ENGINE OPTIMISATION (AEO)

AEO is all about delivering answers, clearly, concisely, and in a format AI systems prefer. As AEO becomes a leading trend in 2025, pages optimised for AI answers, not just keywords, are getting featured in chatbots and AI Overviews. We optimise FAQ blocks, schema markup, and conversational content to position your brand as the go-to answer in AI-driven results.

WANT TO SHOW IN GOOGLES AI OVERVIEWS?

APPEAR ABOVE GOOGLE ADS AND TRADITIONAL SEO

GENERATIVE ENGINE OPTIMISATION (GEO)

GEO targets visibility inside AI-generated summaries rather than traditional search results. It’s about helping AI like ChatGPT or Gemini choose your content to quote or display. Our approach uses semantic clarity, multimedia elements and context-rich content to boost your chances of being featured, even overcoming unpredictable AI answer outputs.

IS YOUR WEBSITE READABLE?

ENSURE AI CAN SEE YOUR SITE

AI INTERACTION OPTIMISATION (AIO)

AIO ensures your content isn’t just found, it’s interacted with. By designing modular content (TL;DRs, nested FAQs, action cues), we make sure your offer remains relevant whether surfaced in voice, chat, or AI browsing experiences.

AIO enhances clarity, improves engagement, and helps AI interpret content in context.

WE WRITE FOR AI

UNDERSTAND THE ALGORITHM

AI-DRIVEN CONTENT STRATEGY

Beyond SEO keywords, AI systems value entity recognition, semantic depth, and trust signals. We craft content strategies that combine E-E-A-T principles with AI-tailored formats, structured to answer complex, conversational queries and to align with AI search models. You get a content foundation that humans and AI systems both respect.

SCHEMA MARKUP IS ESSENTIAL

BUILD AI CREDIBILITY

STRUCTURED DATA & TRUST SIGNALS

AI systems rely on well structured, credible content. We embed advanced schema (FAQ, HowTo, Product, Review etc), ensure that citations are clear and optimise metadata to signal trust and relevance. Ultimately boost your sites credibility and signalling to AI and search engines alike that your site means business. This work enhances your chance of being served accurately within AI summaries and improves credibility for AI assisted discovery.

Our REVIEWS SPEAK FOR THEMSELVES

5.0

Based on 108 reviews

Pablo D

16:07 23 Dec 25

I've been working with Big Gun for 12 months and they've been a reliable partner to our marketing team. Thank you all for your support this year, especially Tom, LukeF, LukeN and Rebecca. Looking forward to continuing our growth together.

Yashna Abhol

17:10 17 Dec 25

Big Gun Digital and Rebecca are incredibly helpful, responsive, and a pleasure to work with. They’ve supported us across multiple ad hoc projects and consistently delivered brilliant content with impressively quick turnaround times. I wouldn’t hesitate to recommend them.

Ashley Wilson

10:29 28 Nov 25

Over the past 8 years, we've thoroughly enjoyed partnering with Big Gun Digital – the team is consistently responsive, helpful, and always on hand when we need them. Most recently, Luke and everyone involved delivered an outstanding job on our brand-new website, seamlessly managing the whole project from start to finish and keeping everything on track. Since taking over as our account manager, Zoe has been fantastic – proactive, clear in her communication, and incredibly supportive. A huge thank you to the entire team!

LEAVE US A REVIEW

AI SEO FAQ's

What is AI SEO?

AI SEO is the process of optimising your website and content to appear in AI-powered search engines and answer engines like ChatGPT, Gemini, and Bing Copilot. It focuses on conversational queries, semantic search, and structured data to make your brand visible in AI-generated summaries.
What is the difference between AEO, GEO, and AIO?

AEO (Answer Engine Optimisation): Optimises your content to be selected as a direct answer by AI-driven platforms. GEO (Generative Engine Optimisation): Focuses on getting your brand included in AI-generated summaries and overviews. AIO (Artificial Intelligence Optimisation): Ensures your content is machine-readable, engaging, and tailored for AI-driven user experiences like voice and chat interfaces.
Why do I need an AI Audit?

An AI Audit identifies how ready your website and content are for the AI-first search landscape. It reviews technical SEO, structured data, citations, and content clarity to ensure you can be surfaced by AI platforms. Without an audit, you risk being invisible in AI-powered results.
How is AI SEO different from traditional SEO?

While traditional SEO focuses on ranking in Google’s search results, AI SEO is about being cited, quoted, or summarised by AI-driven systems. It prioritises conversational search, structured data, entity-based optimisation, and credibility signals that AI models rely on to choose authoritative answers.
What businesses benefit most from AI SEO?

Any business that relies on visibility in search will benefit, but local businesses, e-commerce brands, professional services, and publishers are seeing the biggest opportunities. By adopting AI SEO early, you secure authority and visibility while competitors are still focused only on traditional SEO.

Strategy Hours	Up to 8 Hours
SEO
Paid Advertising
Social Media
Email Marketing
BigTime App
Meetings	Quarterly
Reporting	Standard
Turnaround Time	5 Working Days
Expected Impact

Strategy Hours	Up to 15 Hours
SEO
Paid Advertising
Social Media
Email Marketing
BigTime App
Meetings	Bi-Monthly
Reporting	Detailed
Turnaround Time	3 Working Days
Expected Impact

Strategy Hours
SEO
Paid Advertising
Social Media
Email Marketing
BigTime App
Meetings	Monthly
Reporting	Bespoke
Turnaround Time	1 Working Day
Expected Impact