The Brain & Spine Foundation

Since September 2020, the foundation faced significant digital and operational challenges including:

• Accessibility and UX – We prioritised an inclusive, user-centric design to deliver a seamless and intuitive experience, ensuring full accessibility for our diverse audience.
• Strict Deadlines – One example was a stringent five-week timeframe to fully develop, secure, and launch the new NeuroLifeNow website.
• Data Security – To protect sensitive personal and medical data, we worked closely with their DPO (Data Protection Officer) to boost cyber resilience.

We implemented a comprehensive, multi-layered approach to help with:

• Web Design & Infrastructure
  We utilised Unbounce for rapid prototyping, allowing the charity’s stakeholders to visualise and approve user journeys quickly. Once approved, we built a highly customised Bespoke WordPress Website to provide a digital infrastructure with absolutely no ceiling, easily capable of handling rapid growth and facilitating new online peer support programmes.
• Creative & Content
  Clear, welcoming layouts were designed to meet strict accessibility standards while effectively showcasing the charity’s mission. We also implemented seamless Mailchimp integrations to automate vital communications and nurture donor relationships.
• SEO & Tracking
  Targeted Paid Ads were launched alongside technical Search Engine Optimisation to ensure the foundation ranks highly on Google. We configured robust Google Analytics tracking to accurately monitor patient engagement, campaign success, and donor conversion rates.
• Ongoing Website Maintenance
  They also utilise our thorough manual website maintenance solution to ensure any potential display, functionality or compliance issues are dealt with ahead of time where possible and their uptime is flawless while they scale.

Our long-term partnership has empowered the foundation to expand its sector influence significantly and our comprehensive digital support has helped them with impact that includes:

• Global & Mobile Dominance
  While the UK remains their primary audience (generating 18 million impressions alone), their reach has expanded globally with substantial traffic from the US and Australia. Over 67% of this traffic comes from mobile devices, validating our mobile-first design strategy.
• Unprecedented Reach
  The website we created has received over 1.1 million new users. To put that into perspective, that is equivalent to roughly 1.57% of the entire UK population actively engaging with the platform. Key resources, like their Vestibular Rehabilitation exercises, now attract tens of thousands of clicks on their own.
• Rapid Turnaround Times
  We successfully launched the secure, mobile-optimised NeuroLifeNow platform within the strict five-week deadline.
• Real Influence
  The NeuroLifeNow platform generated critical data that directly influenced funding decisions

…and was referenced in a House of Lords debate