Case Study: Convergence Credit

Building Trust in a Complex Market

As a pioneering business in the credit insurance space, Convergence faced the “new player” problem: they needed to look established and trustworthy from day one.

• Brand Consistency: Without a defined visual identity, they risked looking disjointed across channels. They needed a toolkit to ensure their logo, colours, and tone were consistent.
• B2B Authority: The digital presence had to resonate with sophisticated B2B audiences (banks, lenders, insurers). A generic template wouldn’t cut it; they needed a secure, forward-thinking website.
• Tone of Voice: Explaining complex credit insurance products required a voice that was innovative yet collaborative – demystifying the sector without dumbing it down.

We executed a holistic FinTech branding and web design strategy, positioning Convergence as an approachable thought leader.

• Brand Foundation: We developed a comprehensive brand guidelines package. This established a “Primary Blue” (#152554) and “Primary Gold” (#CBB26A) colour palette to convey trust and prestige. We defined a tone of voice that emphasised innovation using clear, straightforward language.
• Rapid Web Development: Recognising the need for speed, we built a flexible, high-performance website using WordPress and Elementor in just 3 weeks. The design incorporated imagery blending modern devices, secure server illustrations, and London skyline accents to project a dependable B2B image.
• LinkedIn B2B Strategy: We identified LinkedIn as the primary channel for their audience. We implemented a social media retainer that included drafting content, creating graphics, and managing a weekly posting schedule to build industry relevance.
• Mobile-First Build: We ensured the site displayed perfectly across all device breakpoints (576px to 1200px+), guaranteeing that busy finance professionals could access the platform on the go.

The collaboration successfully launched Convergence Credit into the market with a polished, professional identity.

• Cohesive Brand Launch: The development of the brand toolkit ensured that every touchpoint—from the website to PowerPoint presentations—looked uniform and professional.
• Seamless Go-Live: The website project was delivered rapidly, moving from feedback on the Elementor build to “Go Live” checks and WordPress training efficiently.
• Ongoing Partnership: The client, provided consistent positive feedback on our outputs. This trust has evolved into an ongoing partnership covering website maintenance, crucial for maintaining security in the financial sector.