How can digital marketing help my roofing business?

Digital marketing helps roofers generate leads through local SEO, Google Ads targeting roofing searches, showcasing completed projects, customer testimonials, and seasonal storm damage campaigns.

What makes a good roofing company website?

A good roofing website includes clear service descriptions, project galleries with before-and-after photos, customer testimonials, accreditations, easy contact options, and mobile-friendly design.

Should roofers advertise after storms?

Yes, targeted advertising after storms captures homeowners searching for emergency repairs and damage assessments, though messaging should be helpful rather than opportunistic.

How do I get more roofing leads online?

Generate roofing leads through local SEO, Google Ads for high-intent searches, Google Business Profile optimisation, customer reviews, and content addressing common roofing concerns.

What roofing services should I advertise?

Advertise high-value services like full roof replacements, alongside emergency repairs, maintenance, guttering, and specific materials or techniques that differentiate your business.

Digital Marketing for Roofers | Get More Leads

Featured Case Study

RISK MANAGEMENT SECURITY SERVICES

Security Co. Achieve 616% of a Potential 6900% ROI on their Digital Marketing Investment

Even a titan of commercial and domestic security services like RISK (Est. 1976) encounter digital challenges. When lesser-qualified rivals began encroaching on their territory back in 2015 they needed to bring in the Big Guns. We armed them with a powerful digital offensive, and a decade later, we're still keeping them one-step ahead online. This year we recorded a staggering 616% ROI and TOTAL digital supremacy. Discover the strategy behind the ongoing victory.

600%

ACTUAL ROI (YOY)

500+

KEY PAGE 1 RANKINGS

6900%

POTENTIAL ROI (YOY)

OUR SERVICES

Roofing jobs are often urgent and high-trust — be the roofer people call first when a leak starts or an insurer asks for quotes.

Search Engine Optimisation (SEO)

SEO for roofers targets keywords like “emergency roof repair ”, “roof replacement near me”, and storm-related queries that spike after bad weather. We create service-area pages, portfolio galleries and content that addresses insurance, warranties and materials — all of which help convert cautious homeowners.

We also secure local citations, supplier backlinks, and press placements (e.g., project features) to boost local authority so you appear in both organic results and the map pack when customers search in a hurry.

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Pay-Per-Click (PPC) Advertising

PPC campaigns are useful both for immediate weather-driven demand and for promoting planned services such as re-roofs or gutter replacement. We build location-specific ads that direct to inspection booking pages and use call extensions for instant contact.

Remarketing helps re-engage site visitors who viewed galleries but didn’t enquire, increasing conversion rates for larger replacement projects.

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Google Local Service Ads (LSA) for Trades

Google Local Services Ads (LSA)

LSAs put your roofing business above standard listings with trust elements and per-lead pricing — ideal for emergency queries where customers prefer verified providers. The visibility and trust signals help increase calls and inspection bookings during weather events and peak seasons.

We manage verification, service listings and lead vetting to ensure LSAs drive qualified inspection requests and repair leads rather than irrelevant enquiries.

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Online Reviews & Reputation Management

High-cost trades rely on strong reputations. We implement review solicitation after inspections and finished jobs, monitor review platforms, and help surface testimonials on your site and ads to reduce friction for new customers.

Handling negative reviews professionally and publicly demonstrates credibility and can save potential leads.

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Website Design & Optimisation

We design portfolio-first sites with clear booking pathways, insurance information, and prominent contact options for emergency calls. Galleries and case studies are optimised for fast load and mobile viewing so customers can assess your work quickly.

Conversion tracking and UX testing reveal where visitors hesitate (e.g., long quote forms), and we optimise forms and CTAs to increase booked inspections and paid repairs.

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Our REVIEWS SPEAK FOR THEMSELVES

5.0

Based on 108 reviews

Pablo D

16:07 23 Dec 25

I've been working with Big Gun for 12 months and they've been a reliable partner to our marketing team. Thank you all for your support this year, especially Tom, LukeF, LukeN and Rebecca. Looking forward to continuing our growth together.

Yashna Abhol

17:10 17 Dec 25

Big Gun Digital and Rebecca are incredibly helpful, responsive, and a pleasure to work with. They’ve supported us across multiple ad hoc projects and consistently delivered brilliant content with impressively quick turnaround times. I wouldn’t hesitate to recommend them.

Ashley Wilson

10:29 28 Nov 25

Over the past 8 years, we've thoroughly enjoyed partnering with Big Gun Digital – the team is consistently responsive, helpful, and always on hand when we need them. Most recently, Luke and everyone involved delivered an outstanding job on our brand-new website, seamlessly managing the whole project from start to finish and keeping everything on track. Since taking over as our account manager, Zoe has been fantastic – proactive, clear in her communication, and incredibly supportive. A huge thank you to the entire team!

Digital Marketing for Roofers FAQs

How can digital marketing help my roofing business?

Digital marketing helps roofers generate leads through local SEO, Google Ads targeting roofing searches, showcasing completed projects, customer testimonials, and seasonal storm damage campaigns.
What makes a good roofing company website?

A good roofing website includes clear service descriptions, project galleries with before-and-after photos, customer testimonials, accreditations, easy contact options, and mobile-friendly design.
Should roofers advertise after storms?

Yes, targeted advertising after storms captures homeowners searching for emergency repairs and damage assessments, though messaging should be helpful rather than opportunistic.
How do I get more roofing leads online?

Generate roofing leads through local SEO, Google Ads for high-intent searches, Google Business Profile optimisation, customer reviews, and content addressing common roofing concerns.
What roofing services should I advertise?

Advertise high-value services like full roof replacements, alongside emergency repairs, maintenance, guttering, and specific materials or techniques that differentiate your business.

Strategy Hours	Up to 8 Hours
SEO
Paid Advertising
Social Media
Email Marketing
BigTime App
Meetings	Quarterly
Reporting	Standard
Turnaround Time	5 Working Days
Expected Impact

Strategy Hours	Up to 15 Hours
SEO
Paid Advertising
Social Media
Email Marketing
BigTime App
Meetings	Bi-Monthly
Reporting	Detailed
Turnaround Time	3 Working Days
Expected Impact

Strategy Hours
SEO
Paid Advertising
Social Media
Email Marketing
BigTime App
Meetings	Monthly
Reporting	Bespoke
Turnaround Time	1 Working Day
Expected Impact