Team meeting on whiteboard

A rare Google confirmation came related to a Google search algorithm update this week. In typical Google fashion, they also restated previous advice that there is no fix if your site was negatively impacted.

Google algorithm updates tend to be a mixed bag of results. Sometimes your site benefits hugely. Other times, your website slides down the rankings. There’s quite often no way of knowing, and nothing you can do about it. Such is the case with this latest algorithm update.

Google confirmed on Wednesday 12th March that they released a broad core search ranking algorithm update. It took a lot of people by surprise. Big Gun Digital take a look at what we know about Google’s latest Algorithm Update.

The March 2019 Algorithm Update – What we know…

“Our guidance about such updates remains as we’ve covered before,” the company said:

Google Search Liaison Danny Sullivan confirmed this update started March 12.

Why this Algorithm Update matters

Google does several core ranking updates per year and confirms very few updates throughout the year. Specific to broad core updates, Google has said numerous times that you cannot do anything specific to fix your rankings. Google’s previous advice is, “there’s no ‘fix’ for pages that may perform less well other than to remain focused on building great content. Over time, it may be that your content may rise relative to other pages.”

IMPOIRTANT: If your rankings did change recently, it may have been related to this broad core ranking update and not necessarily related to a technical change you made on your website.

Big Gun Digital is a Google-Accredited SEO Agency. Find out more about our services.

What has changed?

Right now it is very early and it is extremely difficult to guess what has changed. Google oftentimes keeps it’s cards very close to it’s puffed out chest when it announces Algorithm Updates. Based on the SEO chatter around this update, prior to Google confirming the update, some are saying this was again targeting the health/medical space. But, Google has said there was no specific target at medical or health sites with that August 1st update.

It is hard to know which types of sites were impacted the most right now. We will continue to monitor the situation and keep you updated on any insights we see related to this update. What does this mean for YOUR website? As long as you work outside of these fields, it is likely that it won’t affect you massively at this stage.

Google’s previous advice:

Google has previously shared this advice around broad core algorithm updates:

“Each day, Google usually releases one or more changes designed to improve our results. Some are focused around specific improvements. Some are broad changes. Last week, we released a broad core algorithm update. We do these routinely several times per year.

As with any update, some sites may note drops or gains. There’s nothing wrong with pages that may now perform less well. Instead, it’s that changes to our systems are benefiting pages that were previously under-rewarded.

There’s no “fix” for pages that may perform less well other than to remain focused on building great content. Over time, it may be that your content may rise relative to other pages.”

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Big Gun Digital is a Google Accredited SEO Agency based in Bourne End, Buckinghamshire. If you need SEO, why not give us a shout and book a coffee and a chat? letschat@biggundigital.co.uk or (01494) 629007!

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