Team meeting on whiteboard

Google My Business

The bright sparks at the big G give you an amazing opportunity to spread awareness of your business for FREE! Google My Business has been around since the backrub (Google’s original name) days. It takes half a cup of coffee to acquire your page and the other half of your Colombian blend to optimise it.

Firstly, if you don’t own the business then make sure you acquire it. You’ll either have to jump through some hoops to prove you are part of the organisation or it will send a request email to the person that looks after it.

Secondly, take a look at each of the following questions individually and conquer them:

  • Is all business information correct? Name? Phone number? Web address? Business category?
  • Is the most up to date logo on the listing?
  • Are there any reviews? If yes, have they been responded to?


A few tweaks to your listing can really aid your SEO.

Take Good & Bad Reviews Seriously

The next tip from me is to take the time to review the positive & negative reviews your business has received via Google or other platforms. The way a business deals with a positive or negative review speaks volumes about the level of service they provide.

Google My Business gives you the opportunity to reply to reviews. Take some time to respond to the reviews you’ve received. Hopefully, 99% of the reviews are positive and if you’re strapped for time then a simple acknowledgement and a word of thanks is all that is required. If you’ve got a bit more time on your hands, use the opportunity to elaborate on the events that took place to inspire that person to leave the review – tell the story so people reading it understand more about what you do – well!

Unfortunately, with the law of averages, it’s inevitable you’ll end up with at least a negative review or two. We’ve seen it all from stroppy, disgruntled ex-employees to sabotage from sneaky competitors. At this stage, you’ll have two options…

A lengthy process of (potentially) getting it removed by the GMB team or responding diplomatically. At the end of the day – it is very rare to retain a 100% record and 5 stars and ultimately, it can actually look a bit suspicious to some people.

Website Homepage

We all know what our respective companies do. But how clear is that to the outside world? Your homepage is the most popular webpage on your website. Usually equating for over 50% of entrances to your website. Think of yourself as an alien from outer space, with no prior knowledge of your company. Open your homepage, is it clear what you do?

The next thing to look at is the title tag on your homepage. If yours says Home – Your Company Name then you need to have a chat with the person who looks after your SEO. You could be missing out on vital traffic for your businesses products/services.

Review Your Social Media Platforms

Another common misconception is that businesses need to be visible on every single social media platform. Wrong! Whilst it’s great to be visible on everything, if you’re not posting on 2 of the 5 you’re visible on then it could be having a detrimental effect on your business.

  • Review your social media platforms, where do you think your customers are likely to interact with you?
  • Once you’ve reviewed the platforms, can you drop any of them?
  • Finally, when was the last time you posted as a business on these platforms?

Maybe it’s time to start posting! Take a look at Sprout Social’s list of Hashtag Holiday’s for some quick inspiration.

Track, Track, Track

Do you know how people find your website? Are you making the most of the data available to you? Are you tracking conversions?

Take a moment to understand whether you use/have access to the following tools:

  • Google Analytics
  • Google Search Console
  • Google Tag Manager
  • Google Ads (this is applicable if you’re running paid ads)

If not, take a moment to gain access and begin to interpret the data being offered on these platforms.

Bonus Content

One final thing worth mentioning is that Google has a whole host of courses to complete. Whilst you’re not expected to be a seasoned digital marketer overnight, one or two of these courses might just help you engage more with your customers, digital marketing agency and marketing department.

Google’s Fundamentals of Digital Marketing Course is a good starting point.

If you would like to learn more about digital marketing or discuss any of the above tips in greater detail then please do not hesitate to get in touch with us.

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