It’s been a while (9 months actually) since my last blog post where I discussed the importance of conversion tracking and why it’s vital to any successful digital strategy. As I enter my 6th year of working in digital marketing, I’ve taken some time to reflect on what’s changed during my career and what the future looks like.
Social strategy as a whole has evolved to include a lot more than a post & graphic but the power of ephemeral content should not be underestimated and in fact, should be embraced.
Whilst these two things aren’t necessarily new to the fold in the last 5 years they have certainly become popular. The birth of VR and holding meetings in the Metaverse is still something that blows my mind. AI & AR is used in most places now and actually helps us with our daily lives, whether it’s talking to a chatbot via a website or using a virtual try-on service via a clothing site.
Whilst there are still some sceptics about robots replacing humans in the everyday world I am all for AI & AR if it can be used to our advantage. You never know, one day these two things might have me out of a job.
In order to generate the biggest impact via Local SEO it’s important that you’re visible for the services/products you offer in the areas you offer them. Utilising Google My Business and its many great features is a sure fast way of conquering Local SEO.
I think the resilience of business owners has to be admired. Certainly since the COVID-19 pandemic began business owners have had to adapt and sometimes take matters into their own hands when it comes to marketing. I see more and more MDs, Owners and Directors taking courses online to understand the digital marketing industry better. For me, it makes my life easier when talking with customers about strategy and ideas.
Knowledge is power and if you can upskill yourself and understand the strategy your digital marketing agency is undertaking then you leave yourself and your business in a powerful position.
There are plenty of courses available online but for anyone looking to get a base knowledge of digital I’d recommend the Fundamentals of Digital Marketing course via Google Digital Garage.
What does the future look like? Digital marketing is such a fast-paced and ever-evolving industry and what may have been the future a few months ago might well be old news now.
For me, the future has to be about utilising an omnichannel strategy. According to HubSpot, omnichannel “is a lead nurturing and user engagement approach in which a company gives access to their products, offers, and support services to customers or prospects on all channels, platforms, and devices”. I think it’s vitally important that regardless of whether you are B2B or B2C you push your services across all channels.
I also envision the time to conversion will drastically decrease as well. As a users attention span reduces so does the window for conversion. Serve people the content they want, the product they need and the opportunity to purchase as quick as possible.
