Measuring your successes and failures is the key to ongoing improvement
Big Gun Digital implement Google Analytics tracking as standard from day 1 so we can understand exactly what is working and what isn’t.
We track enquiries and sales as ‘conversions’ and attribute them back to where they came from. Were they as a result of SEO work? Were they as a result of Paid Advertising? Which paid advertising? Where they as a result of an advert on another website? or even in a magazine?
We make sure, as the person in charge, you get the information you need to quantify your return on investment.
Keyword Research and engineering must be part of any serious internet marketing strategy
We use industry standard software along with years of experience across numerous sectors. We then manipulate our findings with spreadsheet wizardry to give you the best possible kick start.
The keywords we discover are woven into your paid advertising campaigns as well as websites and social media so that Google understands your intent and rewards you with top rankings.
Competitor Analysis makes the whole process quicker – Why reinvent the wheel?
We can strip the keyword optimisation techniques of your closest competitors within seconds and inject the best bits into your strategy.
It shouldn’t only be a pre-website set up either, it should be ongoing. You should always be aware of ways in which your competition are improving their websites because if you’re not, you could end up left in their dust.
On Page and Off Page Optimisation are essential to get you higher in Google
On Page SEO. Think Algorithms. Still foggy? In essence, it’s making your web page and site as-a-whole comply with a long checklist of things that make a website more Google-friendly and/or attractive to the end user.
These requirements include Keyword rich text on the page to give people what they are looking for! Keyword rich URL’s and Meta Data to tell Google it is the right result to show and improve Click Through Ratio from Results pages, Relevant Images & Videos to improve engagement with tags to aid usability, Fast Web Page load speeds to decrease bounce rate etc.
Off Page SEO is the art of building links to your content and web pages. This is used as a signal by Google to understand that your web page, as an offering, is being vouched for. Social Media is a huge part of Off Page SEO these days and Google uses shares and likes and follows to gauge the credibility of websites.
So how much does all of this cost?
These days many companies would struggle to survive without a website but don’t go cheap and cheerful with Vista, Hibu or OneandOne. You’ll just become another figure in a sales target. Our service is BESPOKE and our results are unquestionable.
We recommend any savvy business gets started with one of our monthly internet marketing packages as soon as possible. Once deployed, we can take you through the various stages above so that you either hit the ground running with your new website or you supercharge your existing website for more enquiries and sales!