Web Design Agency in Otley

We are leading Web Design Agency in Otley offering website design and development for all types of businesses in the area

Modern Website Design

Web Design Agency in OtleyYour business website is your virtual business card.  It needs to reflect your company and your philosophy whilst standing out from the others in your field.  Long gone are the days of a brief overview of your products on a flat page that you just create and leave.  Customers expect more from you now and so do the search engines!

Why Do I Need a Website?

There is no question that having an online visibility is crucial to your business nowadays.  Over the past 10 years the internet has increasingly become the leading resource for people looking for information, with more and more consumers performing a Google search for what they want, rather than spending hours hunting around the high street.  The thing they are mostly looking for information on is how trustworthy/competent/established/skilled a business is – your business is.  They are evaluating your products and your company long before they decide to make a purchase and like it or not, people do judge the book by the cover or in this case, the website.  It is a global, competitive marketplace on the WWW and your website forms the first impression potential clients make of you.  If it does not seem professional or secure, they will simply move on to the next business on the search list.

Having an online presence for your business is no longer something that is just a nice addition to your marketing plan, it should be one of the first things you do when launching a new company or pushing forward with an existing one. If your website is designed and managed properly, clients will continue to return to your site and do business with you.

What Makes a Good Website?

A website is judged by the users not the owners – your potential clients, not you.  There are many factors to take into consideration when designing a good website such as ease of use, layout, content and SEO, but one of the initial elements and arguably most important, is the design. Like fashion and music, there are many trends that have come and gone over the years when it comes to the overall design of webpages and if your website looks outmoded that can affect the overall impression that you create about your business.  Poorly designed websites tend to perform badly and have high bounce rates, low time on site, low pages per visit and low conversions – all bad things.

It is not a ‘one size fits all’ template.  Different companies have different needs from their websites and the design needs to be innovative and applicable to your business.  There is no point having the latest design in corporate accounting website layout if you are a photographer wanting to showcase your work.

Basic but Essential Elements

People are going to your website to find out about something and more often than not that something is your business! There are a few basic elements that it is essential to include.  Things like clear to see ‘Contact Us’ and ‘About Us’ pages not only make sense for your business but also instils a level of trust with your clients.  If you have an all singing, all dancing website which doesn’t include your address or any way to contact you the wary customer will not put their faith in your service or their ability to get compensation should anything go wrong.

An easy to navigate website with clear and concise information is always going to rank higher than one which is not.

Why You Need a Professional Website Design Agency in Otley

There are certain jobs you would always go to a professional person for – a mechanic if your car broke down, a plumber if your boiler went boom, a doctor if you fall ill – the reason we use a professional is because you know that they know what they are doing.  They understand their own industry and know how to get the required results.  It is no different when it comes to your website.  

Quite often, the unknowns in the process of hiring a Website Designer – not knowing how much it is going to cost or who to even chose to do it for you – lead businesses to believe that it might be better to do it themselves and while it is true that people and businesses all over the world do make their own websites and some may even work reasonably well, by employing an experienced and professional web designer you get something that works exactly how it is supposed to, showcasing your business in its best possible light and driving business to you.

It is not just about having a pretty website, you need to know how to get it ranking in the search engines, how to use it with Social Media, how to promote it via Pay Per Click and how to compliment it with online marketing.  

Hiring a web design agency in Otley like Big Gun Digital to create and design your website means that you are going to get a look, feel and operating system that you love.  They bring with them a wealth of experience that means your website is not just a pretty thing to look at, but it also generates business.

Let’s Get the Ball Rolling

  • Book a meeting at our Web Design Agency in Otley
  • Discuss your requirements
  • Discuss your budget
  • We will learn the strategy of your company to provide you with a maximum return of investment
  • We will design several templates for you
  • Our team are always available to chat through the process

Big Gun Digital – professional web design agency in Otley have been in the industry for many years and know far more about what makes a good website than most.  Your website will be optimised, offer the user an easy navigational experience and will be responsive. They take the time to get to know your company and understand what it is you are looking to gain with your website.  A keen eye for design, a deep understanding of search engine optimisation and a wealth of knowledge on improving conversion rates are the three elements that Big Gun Digital bring together to achieve online success for your business.