Website Goal Conversion Tracking
Website Conversion Tracking
Possibly the most important part of any web marketing strategy. Once in place, it converts relatively meaningless visitor statistics into crucial data which drives campaign forward. By identifying new potential areas of success and refining strategies based on the visitor interaction data we can enhance your ‘visit to lead’ conversion rates.
We can set up tracking to measure any online marketing method we choose to utilise, allowing us to identify the return on investment over time and grade its overall effectiveness.
This Google Analytics screen-shot (below) shows how, with effective conversion tracking in place, you can attribute callback requests via the website to the original referring source. So if you see you get a lot of callback requests from Google traffic (or perhaps traffic from a certain directory or the traffic generated by a recent mailshot) you can start to understand your return on investment further.
Assign your own Key Performance Indicators
This conversion tracking can also be set up so that the same goal / conversion tracking data is available for each and every keyword used to get to your site.
This means that over time you can re-evaluate your keyword strategy based on factual evidence as to whether or not it is working - whether it is producing enough enquiries, leads or sales etc.
You can even go one step further and integrate the value of individual sales into Google Analytics which means you can actually realise the exact numerical return on investment per keyword. This makes the refining of an internet marketing strategy for an ecommerce website relatively straight forward - Lose keywords that do not generate enough profit and work on driving more traffic with keywords related to those that are working.
So what are you waiting for...
This is a small, but essential part of any ongoing SEO or Internet Marketing Strategy.
At Big Gun Digital, conversion tracking is one of the first things we implement for you if you are serious about driving your online marketing.
If you do not have Google Analytics or a very similar statistics package installed on your website then you are way behind your competitors and we would relish the opportunity to bring you up to speed. So get in touch now.
